Sales Enablement Soirée, Winter Virtual Event 2021

Career mobility is more important now than ever before as organizations start to adjust to today’s new normal. Now is the time to invest in building out your sales enablement career path. Hear our expert speaker take an in-depth look into how to leverage your experience and knowledge to carve out your own career trajectory within your organization.

What is the key to building all-star sales teams? It starts with hiring. In today’s tight talent war, it can be difficult to understand how to hire A-Team sales reps. It is essential to understand the skills to look for and how to identify them when hiring for maximum sales competency. Learn from our panel of experts as they discuss their best practices and key considerations for hiring high-performing sales reps.

Too often, sales enablement can become the “fixer of broken things”, solving problems as they arise with no real scope or strategy for prioritization. Establishing a formal charter is necessary to clearly define sales enablement’s role and drive impact on a deeper level. By establishing a charter and mapping out key resources, your team and stakeholders can align on what sales enablement will accomplish, and what it will take to reach those goals. Learn how you can establish your own sales enablement charter to mature your sales enablement function, gain stakeholder support, and drive change.

2021 is going to be the year of ongoing enablement. Expectations around seller performance are rising — from organizations, from customers, from managers. The best enablers aren’t looking at how to hire and ramp sellers faster, but rather how to make the sellers they already have even better. Join Becca Shaffer, Director of Solutions Engineering at LevelJump and Emily Turner, Retail Sales Enablement Specialist at Shopify as they talk through how to use outcome-based enablement to deliver ongoing training that drives revenue results.

With over 2,000 sales reps and over 1000 partners, Sage had to find a way to deliver strategic enablement programs virtually over the last year. Find out how they pivoted to a virtual strategy and used new technologies and innovative ways to virtually collaborate and train sales teams.

As sales enablement has evolved over the years, it is apparent that sales enablement impacts entire revenue teams and influences an organization’s bottom line. To maximize its opportunity for impact, it is imperative that enablement is involved in essential leadership discussions. However, many practitioners struggle to land a seat at the leadership table. Hear from our expert speaker as they discuss how to gain visibility with executive leaders.

Sales onboarding is one of the most important parts of a sales rep’s employee experience. But oftentimes, the onboarding experience is fragmented as HR and sales enablement have conflicting onboarding processes. Hear from our panel of experts as they discuss how they’ve partnered with HR teams to create a streamlined, cohesive, and comprehensive onboarding experience for sales reps.

Join this session to learn how Microsoft reskilled their technical specialists to be effective salespeople through a blended digital learning process.

Find out how Poly delivers a powerful collection of learning engagements designed to keep sales reps focused on selling, while infusing their sales process with insights, tools, process improvements, and hands-on time with subject matter experts.

Prioritization of Diversity, Equity and Inclusion (DE&I) initiatives are critical for all organizations, especially as they grow their teams. Today’s enablement teams cannot ignore the importance of building a diverse and inclusive workplace. Hear from our expert speaker as they discuss why DE&I initiatives are especially important in the sales enablement space and how to prioritize them at your organization.

When rolling out a new sales methodology, practitioners must not only focus on selecting the right one, but also ensuring adoption. Given the change management it takes to implement methodologies successfully, the process can often be overwhelming for practitioners. Join our panel of experts as they discuss how they selected the right methodology for their organization and their best practices for fostering lasting sales rep behavior change.

Hear from Hootsuite’s Global Manager of Sales Enablement on how to adjust your onboarding program to our virtual world and measure the business impact of a successful program.

Find out how Workday upleveled their sales coaching programs and maximized team performance with a new coaching program that delivered better coaching for both frontline managers and sales reps.

More women are pursuing careers in sales than ever, but there is still a dramatic underrepresentation of women in leadership roles. Enablement plays a pivotal role in fostering opportunities for growth as these women build their careers. Hear from our leading expert as they unpack how women in sales can reach higher levels of success in the future and enablement’s role in building out strategies to increase female representation in B2B sales and beyond.

What is the key to set sales reps up for success in 2021? It all starts with effective sales planning. From territory planning to compensation planning and forecasting, sales rep success starts with giving them the structure they need with an effective sales plan. Join our panel of experts as they discuss the impact of territory, forecasting, and compensation planning on the effectiveness and efficiency of sales teams.

The first step to crafting effective sales readiness programs is understanding your audience. Knowing how your sales reps consume and retain information helps ensure that learning resonates and creates impactful change. Learn best practices to engage adult learners, ensure learning sticks, and ultimately drive business impact through sales readiness programs.

Vertical selling can be a challenge for many organizations. Find out how Fastly drives selling success and tangible business results.

Find out how Visa delivered an on-demand, mobile-friendly, and personalized sales learning program that drove tangible business results across the organization.

Effective planning for the upcoming year can be a challenge for many practitioners as we face a year filled with uncertainty. As organizations continue to adapt alongside evolution, enablement must be agile and innovative with their approach to yearly planning. Hear from our expert speaker as they discuss what to expect in the upcoming year, how the new environment will impact planning, and how to build out a strong plan for 2021.

Today’s sales teams are more diverse than ever before. Spanning generations, regions, and diverse backgrounds, it can be difficult to understand how to deliver effective sales communications. Learn from our panel of experts as they discuss how they use creativity, technology, and innovation to deliver sales communications across diverse teams.

Sales enablement is focused on advancing sales effectiveness by building and maintaining quality sales enablement resources for employees and partners to drive more effective sales engagements. The sales team’s learning journey starts with onboarding and ends with managers’ training. Discover what other sales enablement training is implemented in a large organization, and what trainers do to raise the participants’ engagement.

Learn how Advanced successfully accelerated over 30 value creation programs and used cross-departmental collaboration as a way of scaling and delivered a blended learning approach that drove sales excellence.

Customer retention is essential for businesses today, and today’s customers demand an exceptional customer experience. Now is the time to truly understand what your customers want and how to deliver that in a virtual world. Learn from our industry expert about what today’s customers are looking for and how to deliver it in the upcoming year.

Sales coaching programs have undergone a lot of change over the last year as many organizations shifted to a completely virtual environment. As we move into 2021, many practitioners are taking what they’ve learned to continue to innovate. Hear from our expert practitioners as they discuss what they’ve learned about virtual coaching over the past year and how they’re innovating their programs to drive success in the year ahead.

Learn how Salesforce built an enablement machine that achieved significant year-over-year growth and surpassed it’s targets by delivering programs that led with empathy and compassion in the midst of a global pandemic.

Find out how DailyPay built their onboarding program and delivered ongoing training & coaching programs, while learning how to be adaptable in the midst of change.

Worried about retaining your best salespeople? It’s important to develop a more self-motivated, accountable team of sales champions that are able to realize their fullest potential. Hear from Keith Rosen talk about how to help your frontline sales managers become more effective sales coaches that boosts sales productivity, performance and most importantly trust.

It is essential to have a deep understanding of your buyer by gleaning insights into their behavior, and this is especially true as organizations expand to target new industries or personas. Enablement must arm sales reps with the tools and knowledge they need to deliver effective sales engagements. Join our panel of experts as they discuss how they effectively roll out a new persona or industry to sales reps and prepare them with necessary insights into buyer behavior.

Sales enablement is a role that inherently relies on collaboration with teams across the company. In order to effectively design programs, launch initiatives, or enlist support, practitioners must know how to work collaboratively and efficiently to achieve desired results. Learn how sales enablement practitioners can nurture professional relationships by identifying key stakeholders and cross-functional partners, and utilizing strategies to best engage with each.

Learn how Zoom ramped new hires, re-trained reps and managers, and scaled at a lightning pace to help keep the world connected during the pandemic in the midst of adapting to the remote work environment.

Find out how Infoblox revamped their on-demand enablement portal to deliver the right content to sales reps when the need it and increased usage across their sales team.

It’s increasingly important for today’s sales enablement practitioners to effectively represent the value that sales enablement provides to the entire organization. In order to get stakeholder buy-in, secure budget, and develop successful programs, it is necessary for sales enablement to be seen as an invaluable business partner. Hear from our industry expert how practitioners can effectively quantify and prove the impact of sales enablement and bring that to your leadership teams.

There are a lot of moving parts when preparing for an upcoming product launch. Sales enablement plays an essential role in ensuring that reps are effectively armed with all of the knowledge, content, and skills they need to tackle any and every customer conversation, and it is essential to effectively partner across product and marketing teams to make the launch successful. Hear from our panel of experts as they discuss how they’ve managed to partner cross-functionally in order to deliver effective, seamless product launches.

Learn how JLL improved their sales training program and drove sales proficiency. Working remotely across multiple continents, the team built a program that ensured that training was fully embedded in sales behaviors across their global sales team.

Learn how Terminus successfully implemented a sales enablement platform and content strategy that maximized content usage, delivered effective sales plays, unified onboarding, and drove tangible business results.

In times of uncertainty, it can be easy to focus on doing business as usual. But investing in innovation is one of the key ways to foster growth and become invaluable to today’s organizations. Avoid falling into the trap of tradition and status quo. Hear from our industry luminary on how to defeat average, grow and move forward, and become an irreplaceable asset to any organization.

To excel in 2021, sales reps must be highly skilled in fostering authentic customer relationships. Learn from our panel of experts as they discuss how they’re prioritizing customer relationships in the upcoming year and how to update your customer strategy for a customer experience that drives loyalty and advocacy.

In today’s busy work environment, it can be hard to get sales reps to find time to complete trainings. Find out how Zebra’s Learning & Development Team developed a global initiative and created a comprehensive, self-guided and instructor-led training program for sales reps.

Find out how Salesforce designed, planned and executed a Sales Leader Enablement program for leaders across the APAC region. Despite facing challenges around pivoting to a virtual strategy, the team delivered virtual sessions that developed talent and drove pipeline.