About Sales Enablement PRO

Sales enablement is not a new practice; helping sellers sell is something organizations have been doing for decades. What is new is that sales enablement has moved from a nice-to-have to a requirement given the changing expectations and dynamics of the buying process. The term “sales enablement” is now broadly understood across companies of all sizes and in all industries as a strategic function that requires dedicated resources and technology to be successful – just like any strategic business function.

The hypergrowth of sales enablement in recent years has led to an explosion of people and businesses that are new to the practice – and they were hungry to learn about it from other experts that had pioneered and perfected its implementation. As a result, in 2016 we created the Sales Enablement Soiree – an event designed to facilitate the collective learning and best practice sharing between thought leaders, expert practitioners, and solution providers.

The inaugural event in 2016 brought together 200 attendees. That next year, the number grew to 600. By 2018, attendance soared to 1,200, highlighting the booming appetite for advice, expertise, and collaborative ideation on the topic of sales enablement.

With the formulation of Sales Enablement PRO, our goal is to bring the Soiree experience to life online, giving practitioners access to the insights and data-informed metrics they need to be more effective in their jobs 24 hours a day, 365 days a year. Sales enablement professionals work tirelessly to enable their sales force, and they need to be enabled themselves. This online community will help professionals elevate sales enablement within their organization by learning what others have done before them. Join us in our pursuit to mature the market together.