Over the last year, organizations have faced significant obstacles with the way they operate, including permanent virtual work, new buyer expectations, intensified competition, and a potential economic downturn. These challenges require companies to continue to app

The selling landscape of today has evolved. Buyers now prefer a connected, personalized, digital journey, though many revenue teams struggle to match buyer expectations with their enablement and execution. At the same time, today’s sellers are expected to be trus

As enablement expands its impact across customer-facing teams, it is crucial that practitioners can effectively measure and understand this impact to prove their influence on the success of the revenue organization. For the third annual Sales Enablement Analytics Report, Sales Enablement PRO and

The pivot to virtual work has completely transformed the way organizations operate. With the changes the virtual selling landscape has introduced, organizations face the risk of higher burnout rates and decreased employee morale, which can simultaneously compromise the buyer experience. In partne

Understanding how to develop the most effective sales enablement strategy is an evolutionary process. Maturation in sales enablement requires time to pilot new initiatives and measure results to know how to improve. This past year has shown that change drives innovation and thus, evolution. We su

The linchpin of sales enablement success in 2021 is resilience amid change. As organizations responded to the pressing challenges of the pandemic in the past year, sales enablement became key to helping revenue teams effectively navigate transformation. In looking ahead to the next year and beyon