The rise of virtual working environments has brought about great change within the sales organization, and sales enablement has been no exception. For the second edition Sales Enablement Analytics Report, Sales Enablement PRO and the Sales Enablement Society conducted joint research on how variou

Many practitioners struggle with understanding the areas that enablement needs to improve to increase impact and evolve, which is why we set out to survey more than 300 professionals involved in sales enablement at their organizations to understand how to maximize impact on your business’s

For the sixth edition of the State of Sales Enablement Report, we surveyed sales enablement leaders worldwide to learn how sales enablement has evolved in the past year, including how businesses are adapting to the health and economic challenges of COVID-19.

Sales enablement is in a unique

Sales enablement has experienced rapid growth in recent years as its strategic business value increases worldwide. As it continues to evolve as a function, stakeholders have an increasing desire to understand the sales enablement metrics that will help their businesses be most successful.

Over the past four years, the State of Sales Enablement report has been tracking the growth, maturity, and business impact of sales enablement. For our 2019 report, we surveyed 513 executives, sales enablement professionals, and sales and marketing leaders across the globe to check the pulse on h