As a B2B customer advocacy maven, speaker and writer, I have over 10 years experience in leveraging customer advocacy for sales enablement. My passion for customer advocacy stems from experiencing first-hand the impact customer advocates have in shortening the sales cycle, building brand strength and increasing customer loyalty.
Customer Engagement & Operations Lead, Global Customer Advocacy
July, 2018 – Current
Drive customer engagement and collaborate on content strategy for Commvault’s online customer community. Lead technology and program infrastructure initiatives. • Steer internal strategic alignment of customer success, product, user experience, marketing campaigns, PR, AR, and events in our online customer community. • Launched company’s first online customer community with the Influitive platform. Recognized by vendor for Best Emerging Advocate Program in our first year. • Charged with implementing the technology and program infrastructure to support the launch of Commvault’s global customer advocacy program, led re-implementation of Reference View, customer reference database, integrating the platform with Salesforce CRM. Set up process workflows for sales enablement and reference program expansion. Established program metrics.