Sales Enablement Soirée, Europe 2021

The enablement function has been steadily growing, but it’s scope has also changed tremendously in the virtual and hybrid world. Organisations of all sizes have started to understand the true value that sales enablement can have and its impact on revenue. Today, customers want to communicate with partners via digital and, above all, self-service channels. This raises the question: what is the future of enablement in 2022? Join this session to learn about the importance of technology and how your organisation can maximize enablement initiatives in the upcoming year.

More than ever before, sales enablement has grown as an essential function for organisations across the globe. Enablement leaders must respond to shifting market demands and execute innovative strategies to foster their team’s global mindset and perspectives. Hear from sales enablement practitioners across EMEA on how they’re executing enablement initiatives, scaling globally, and tailoring programs for regional audiences.

More engaged sales reps perform better – but what does better engagement at the individual level do for organisational performance? Join this lively discussion with Challenger and Sales Enablement PRO as they explore the impact of rep engagement on buyer engagement and how it ultimately pays to keep sellers engaged.

The pandemic has challenged companies to amplify enablement endeavors to help engage reps in a virtual environment. As organisations are progressing toward hybrid and in-person environments, this change again presents new challenges. With this challenge, organisations have an opportunity to leverage best practices gained in the virtual setting while upleveling enablement programs for in-person delivery. Join this session to learn how your organisation can enable sellers and amplify their sales enablement efforts in the post-pandemic work environment to continue to drive revenue.

As another year approaches, sales enablement practitioners must also prepare to navigate the uncertainty and potential challenges that follow. With the continuation of virtual and hybrid work environments, enablement professionals will need to leverage best practices to effectively onboard sellers in the virtual world. Join this session to hear from our panel of experts on how to onboard sales reps in 2022 and make the transition as seamless as possible.

Krishna Saw, Senior Systems Manager, and Sally Cox, Instructional Designer from Splunk present how to drive a coaching culture using Mindtickle’s coaching capabilities.

Sales enablement is undoubtedly one of the most underestimated yet most important investments for companies to make today. Enablement is in a position to help sellers adapt to their audience to deliver a personalised experience for buyers. Join this session to hear from our expert speaker on how to enable sellers to persuade buyers today by delivering personalised, winning engagements.

Enablement leaders are hungry to learn how to build the most effective sales training programs in the industry. Effective sales training is critical to the success of an organisation. In this session, hear from enablement leaders on the best practices for building the best training programs that enable reps for success. 

Join us for roundtable discussion between leaders at Highspot, Manpower Group and QorusDocs to explore how the revenue teams at Manpower Group will accelerate the creation of high-quality, visually compelling proposals for sales through Highspot.

It is important for sales enablement professionals to adequately position the strategic value that sales enablement brings to the whole organisation. For sales enablement to be seen as invaluable to an organisation’s success, practitioners must be skilled at generating stakeholder buy-in, securing budget, and measuring success. Hear from enablement experts to prove the impact sales enablement can bring to your highest executive leadership teams.

Sales coaching needs to be both effective and scalable to drive behavior change. With modern sales technology today, enablement leaders have the opportunity to take advantage of the best resources available in the enablement industry to deliver best-in-class programs. Join this session to hear from experts on how to build continuous and successful sales coaching programs in 2022. 

Not only delivering compelling content, but also keeping it relevant and fresh is what’s key to maintaining sales-marketing alignment and effectively engaging the buyer. This panel of Highspot power users will share a blueprint for maintaining governance over their content and ensuring the right messages are always front and center.

The employee experience is top of mind for many sales leaders today. Ensuring that sellers are engaged at work is essential to ensuring a good buyer experience. But as we face another year of change and uncertainty, it’s important for sales enablement to keep sellers engaged and prepared. Join our expert speaker as they discuss the impact of sales burnout and how to keep sellers engaged in the upcoming year.

70% of marketers are actively investing in content marketing today. As a sales enablement leader, it is critical that professionals create flawless sales content strategies as they are the foundation for delivering the right content to the right buyer at the right time. Join this session to learn how to actively engage your audience to get a leg up on creating smart sales content strategies in 2022.

Join Gary Clink, Head of Global Technical Enablement at Progress, as he shares how he helps deliver the best content solutions to sales teams and ultimately drive results.

As organisations grow and span across the globe, it’s important for sales enablement practitioners to understand how to scale their initiatives, processes, and programs. The virtual selling environment and tools have made it more accessible than ever to achieve scalability in today’s world. Join our expert speaker as they discuss how to successfully scale your programs to achieve sales success.

Sales plays are hands down one of the most important assets sales enablement professionals can utilize to effectively equip reps in the industry today. Even better, building impactful sales plays that are scalable for the long-term can boost sales productivity. Join this session on how to build winning sales plays in 2022.

Now more than ever, it’s important to invest in sales enablement initiatives to keep up with the way organisations do business today. Sales onboarding is the first critical building block to enabling reps for success. Join our expert speaker as they discuss key considerations for building out sales onboarding at your organisation.

Sales enablement at its core is aimed at enhancing sales results, but that cannot be achieved with the proper data and analytics to measure the impact of your sales enablement efforts. Join this session to hear from the top experts in the enablement industry on how to create sales enablement metrics that drive long-term success.