Sales Engagement

Founded in 2007

Challenger Website

More than just a book, The Challenger Sale has evolved into a new and different approach to deliver an uncommon experience to customers. Buyers are demanding a better sales experience.

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We challenge conventional thinking to unlock growth and enable an uncommon customer experience.

Challenger is dedicated to driving exceptional growth by changing behaviors in Sales, Marketing and Service teams. Our commercial transformation programs, including message creation, skill development and implementation support, have provided performance improvements and significant financial results to hundreds of clients around the world.

Each program is supported by ongoing research and backed by our best-selling books The Challenger Sale, The Challenger Customer and The Effortless Experience.


Assessments and Certifications
Customer Service and Support
Hiring High-Performers
Insight-Led Messaging
Research & Insights
Sales Training
Virtual Sales Training

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