Boost Sales Efficiency with a Modern Sales Playbook

One of the hardest things about being a sales rep is sorting through all the resources for any given product to deliver timely, relevant, actionable material to prospects. In a role where time truly is money, sales reps despise hunting for the content they need, but often, they have no other choice. …

Your First 100 Days As a Sales Enablement Leader (Part 1)

You only get one chance to make a good first impression. Here are tips to set yourself up for success in your first 100 days as a sales enablement leader.

Sales Enablement PRO Awards 2021: Driving Innovation and Leading with Empathy at Salesforce

Congratulations to Sales Enablement PRO Award winner Jasen Salfen from Salesforce. Learn more about the Sales Performance award winning initiative below. Jasen Salfen: I’m director of enterprise sales programs at Salesforce. Our group is called enterprise corporate sales, and we are a deal band business. So we do deals that are 150k …

Sales Enablement PRO Awards 2021: Maximizing Sales Content and Guidance At Terminus

Congratulations to Sales Enablement PRO Award winner Amanda Dossey from Terminus. Learn more about the Content and Guidance award winning initiative below. What was the challenge you were facing? Amanda Dossey: Hi, I’m Amanda Dossey. I am a sales enablement manager at Terminus software. We are a B2B marketing software headquartered in …

Sales Enablement Goals and How to Measure Success

Learn findings from CSO Insights' 5th Annual Sales Enablement Study, including advice on sales enablement goals and success metrics.

Building a Sales Enablement Budget

Building a budget is no small task. It needs to be developed with aspirational goals in mind, but also with enough data to show it is worth the investment.

Sales Enablement Analytics: Prioritizing Culture-Based KPIs

Sales enablement has a responsibility to encourage top sales talent to stay, attract new talent, and forge a healthy sales culture.

Episode 52: Katherine Dolphin on Tips to Gather and Deliver Buyer Insights

Katherine Dolphin shares tactics to collect insights from buyers and communicate those to the field in order to better engage buyers.

Initiating a Sales Enablement Project

Learn how to apply project management skills to your sales enablement initiatives to ensure success. This article covers key tips to get started.

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