AMA: Boost Sales Efficiency With a Strong Sales Content Strategy

March 30, 2023

11:00 AM ‑ 11:30 AM (PDT)

Don’t miss your chance to connect with Mark Lonzo and learn from his content strategy expertise.

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Summary

Sales teams have to do more with less, making it critical that sellers are as efficient as possible. The key to that is ensuring sales content and training materials are accessible in a single source of truth. 

With all of your solution briefs, case studies, videos, product guides, and more in one central location, sellers know exactly where to go to quickly and easily find what they need.

 Learn firsthand from Mark Lonzo, Director of Sales Development at The Hillman Group, about how he transitioned to a single sales content management system, the benefits they’ve seen from having content in one location, and his best practices for prioritizing content development.

During this interactive AMA you’ll discover: 

  • Top strategies for consolidating dispersed sales materials 
  • Tips for not overwhelming your sales team with training and content
  • The importance for sales reps to access content on the go

All Sales Enablement PRO AMAs allow for live interaction with the expert. Attend the session ready to ask Mark your most pressing content strategy and enablement questions. 

If you are unable to attend the live session, register to receive the recording after the live session has finished!

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