Survey: State of Sales Enablement 2023

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For the past eight years, the State of Sales Enablement Report has helped to demonstrate the role of enablement contributing to business success across organizations of all sizes, geographies, and industries. This year, especially given the difficult headwinds organizations are currently facing, we encourage you to share your experience with enablement to help contribute to research that solidifies enablement’s value in equipping organizations to succeed.

This survey aims to uncover the strategies that enablement professionals are using to enhance their business impact across five sections:

  • Business Results: The critical business metrics that enablement can influence.
  • Sales Environment: The current sales environment that businesses are facing.
  • Sales Enablement Structure: How sales enablement is structured at different organizations.
  • Understanding Effectiveness: How enablement activities impact rep behaviors.
  • Technology: How companies leverage various tools to support enablement efforts.

The survey should take less than 10 minutes to complete, and your responses are kept confidential. Once the research study concludes at the end of March, you will receive 200 PRO Points to use in our online store and exclusive early access to the report for contributing your insights. Thank you in advance as we continue to deliver research to help drive the sales enablement industry forward!

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