State of Sales Enablement Report 2023

Businesses today are eager to drive consistent sales productivity and predictable revenue in a challenging economy, and sellers are facing pressure to consistently deliver. To operationalize behavior change and accelerate rep productivity, organizations can apply more rigor to their enablement efforts and drive initiatives that directly influence business outcomes.

For the ninth edition of the State of Sales Enablement Report, learn how organizations can deliver consistent sales productivity through sales enablement.

• Accelerate Sales Velocity by Enhancing Rep and Buyer Confidence: By providing contextual guidance for specific selling scenarios and enabling buyers with the most relevant resources, enablement can ensure reps are well equipped to meet the needs of today’s buyers and expedite sales cycles.
• Drive Consistent Rep Performance by Reinforcing Key Sales Behaviors: Ongoing, data-driven training and coaching can help managers understand the winning behaviors to coach to and help reps feel empowered to improve their performance.
• Improve Sales Productivity With Data-driven Enablement: By surfacing insights that highlight effective enablement strategies, organizations can foster better alignment across go-to-market teams on the activities that impact business results.

As a strategic player in the revenue organization, sales enablement plays an instrumental role in accelerating sales productivity to operationalize consistent business growth. Especially during a period when efficiency is key, it is important to prioritize the enablement areas that are directly aligned to strategic initiatives and have the greatest opportunities for business impact. Download the full report to learn more.

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