Top 21 Books for Enablement Practitioners in 2021
For National Author's Day, we’ve narrowed down a list of our favorite books for enablement professionals to read this year.
Episode 205: Catherine Young on Driving Digital Sales Transformation
Catherine Young shares insight into the evolution of digital selling, including new buyer expectations and how to help reps navigate it.
Episode 234: Chuck Marcouiller on Bridging Capability Gaps Through Enablement
Chuck Marcouiller shares insights on how enablement teams can bridge capability gaps through cross-functional collaboration and more.
No Paper: Modern Sales Plays
In sales, paper playbooks just don't cut it anymore. To meet the needs of the modern buyer, salespeople need to be enabled with digital sales plays.
Calculating the Real Impact of Your Sales Content – Soirée, San Francisco
Jen Spencer: Good morning, everybody. I’m really excited to talk about one of my personal favorite topics, sales enablement. The reason why is because I come from a world of very revenue-driven marketing. And to me, sales enablement has always been such a critical part of what my job is as a …
Survey: Sales Enablement Analytics 2021
As the revenue enablement space evolves, so too does the necessity to accurately measure its impact across revenue-facing teams. This survey aims to provide insight into the metrics practitioners are currently using to measure the success of sales enablement efforts across the entire revenue organization, while continuing to demonstrate the impact of …
Episode 169: Amy Kendall LaBree on Enabling Authenticity in Sales
Amy Kendall LaBree explores how to help reps sell authentically, embrace daring leadership, build a healthy sales culture, and more.
Episode 198: Sharif Wilson on How Enablement Can Impact Sales Strategy
Sharif Wilson shares advice on core metrics to measure to track the impact of enablement, stakeholders to partner with, and the future of AI.
Episode 235: Shawn Fowler on The Psychology of Motivation
Shawn Fowler shares insights on the psychology behind motivation, how to apply these concepts to virtual environments, and more.
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