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Sales Enablement PRO Launches New Website for Sales Enablement Professionals

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Sales Enablement PRO today announced the official launch of a first-of-its-kind online resource bringing together leading sales enablement professionals — across practitioners, thought leaders, consultants, and solution providers — to provide sales enablement expertise from experts. SalesEnablement.PRO fills a void for insight and best practice sharing in the discipline of sales enablement with expert-driven content in the form of articles, podcasts, videos, tools, and more.

“Sales enablement professionals work tirelessly to enable their sales force, but they need to be enabled themselves,” said Chris Kingman, director of international enablement at TransUnion and a Sales Enablement PRO member. “With SalesEnablement.PRO, enablement professionals can avoid the trial and error of figuring out what drives business impact, and can instead learn from experts that have had the opportunity to learn what works and what doesn’t.”

As recently as 2015, sales enablement professionals lacked a formal place to gather and share ideas. That year, the Sales Enablement Soirée was launched to pull together the best minds and expert knowledge across the industry – in a central location for collective learning and best practice sharing. As the annual event has swelled in the past four years, so has the appetite for more collaboration and information-sharing among the sales enablement community.

SalesEnablement.PRO exists to bring the Sales Enablement Soirée experience to life online so that other pros and practitioners can hear from experts and contribute their own thought leadership whenever they want – 24 hours a day, 365 days a year.

“The high engagement garnered by our Soirée events has made it clear that sales enablement professionals crave peer-to-peer learning,” said Shawnna Sumaoang, senior director at Sales Enablement PRO. “This new website provides a formal, accessible vehicle to make that happen.”

To celebrate the launch, Sales Enablement PRO is inviting sales enablement practitioners to join the community to gain unlimited access to best practices and expert content. Members will receive exclusive access to industry reports like the brand-new 2019 State of Sales Enablement report, the ability to learn and share articles, podcasts, interviews, and tools specific to sales enablement, and complimentary registration to all Soirée events.

“When I first started out in sales enablement, it was such a new discipline that there wasn’t a lot of information out there to figure out what ‘good’ looked like; we really had to figure it out on our own,” said Ben Cotton, sales enablement manager at Automation Anywhere and a Sales Enablement PRO member. “Sales Enablement PRO is a valuable resource to help both new practitioners avoid early pitfalls and seasoned practitioners share knowledge to mature the industry together.”