Understanding the success of sales plays starts with prioritizing the use of data and analytics to measure effectiveness. In today’s business world, sales organizations can’t ignore the importance of enablement and the critical role it plays in delivering effective guidance to sales teams through not just building sales plays, but ensuring that sales plays are landing with reps.
Join Harrison Waid, Senior Director of Commercial Enablement at Synthego, as he talks about how he has accomplished this in his organization, and what tools he has used to achieve this success. This AMA session will provide a space for a lively discussion on:
- What common challenges are encountered when building, communicating, and measuring successful sales plays
- How enablement can provide tools to create scorecards to have a deeper understanding on the effectiveness of sales plays
- How your organization can use data and insights to understand sales play effectiveness and tie that to rep performance