AMA: Building a Seller-Focused Sales Enablement Strategy

July 27, 2022

11:00 AM ‑ 11:30 AM (PDT)

Don’t miss your chance to connect and collaborate with peers & industry luminaries

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Summary

“A seller-focused sales enablement strategy” – sounds redundant. But is it?

We all like to think our sales enablement programs always have sellers at the center. But with pressure to execute a wide variety of initiatives from different stakeholders, it’s easy for us to drift further and further away from the field the more time we spend in the function.

In this session, we’ll chat with Janelle Todd, GTM Enablement at Moveworks, who is an expert at establishing world-class sales enablement programs and has years of experience consulting on the sales lifecycle, pipeline management, personas, and go-to market strategy.

Join us as Janelle shares her perspective on:

  • Where to start when building out a new sales enablement function
  • What sellers really need to get productive quickly
  • How to gain – and keep – seller buy-in on sales enablement initiatives

Whether you’re just building out your sales enablement function, or recenter your existing strategy around your seller’s needs, we guarantee you’ll walk away with some food for thought.

Speakers
  • Lauren Comer

    Sr. Product Marketing Manager Mindtickle
    Lauren Comer is a Senior Product Marketing Manager with Mindtickle. Prior to her time at Mindtickle, she spent time in a variety of roles in product marketing, sales, sales engineering, and customer success with enterprise organizations like NICE Systems, Bayer Crop Science, and Johnson & Johnson.

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