I help market leaders/innovators, like Fortune500 organizations, leverage scientific methodology & behavioral sciences to enable their sales/marketing people and strategies | Author | Speaker | Dad to 4 small/lovable troublemakers(👧🐶🐱+my mighty wife)
Head of Managed Services
InsideOut Lab
St. Petersburg
October, 2019 – Current
Responsibilities
I oversee our PlayOps team which help our clients establish higher return on effort with their business development strategies through what we call a Sales Play. A Sales Play is an outbound series of sales activities, designed to turn a prospect into a genuine selling opportunity. Think of it like a plan of attack, targeting prospective buyers in a direct, structured way, leveraging sales enablement resources, strategies, KPIs, tonality, buyer personas and ideal customer profiles. For inbound calls or buyer enquiries, we create Sales Motions. These are a perfectly balanced series of conversational activities, designed to increase inbound conversions and customer satisfaction rates for rich, memorable and engaging interactions. Our deliverables are established by consulting on: - benchmarking, - tech-stack utilization and automation, - sales operations optimization, - improved buyer engagement strategy development, - improved Call/Email/Social/Video messaging and personalization, - strategy and messaging performance health-checks, - sales campaign installations to sales platforms, - training teams on-site or virtually to increase their confidence in utilizing their new sales plays with target buyers.
Co-founder
Tembo Education
St. Petersburg
December, 2014 – January, 2019
Responsibilities
Responsible of developing/managing/executing traditional and new age marketing/branding strategies. In charge of email, content, affiliate marketing and re-targeting. Recruit/manage the micro-entrepreneurs network and marketing team personnel. Tembo educates 0-6 year old children around the world, via Harvard/Lego Foundation/Pearson backed curriculum text messages. The 15-min activity is sent to parents each weekday, via text message. Parents perform the activity with their child in their own home. Parents answer a quiz to earn rewards for educating their child.
