Sebastian is a leader in Management Consulting at Accenture Singapore. He brings eight years of experience in digital marketing excellence for B2B & B2C clients across the globe. He has led scaled marketing for clients in the IT, CPG, and beauty industries to drive product loyalty or accelerate brand uplift. He is currently spearheading global scaled communications across Asia for a portfolio of B2B & B2C products to accelerate product awareness, adoption or reduce churn.
Management Consulting
Accenture
Singapore
October, 2021 – Current
Responsibilities
Responsible for developing scalable growth marketing strategies to accelerate product awareness/adoption for B2B/B2C products. Leverage marketing tech, qualitative/quantitative consumer research and ABM/scaled marketing initiatives to bring the magic (of the product) to users at scale. Leading a team of data-driven marketers to hypothesize, experiment and deploy marketing communications at scale for the Japan & SEA market.
Digital Marketing Manager
Accenture Interactive
Singapore
July, 2021 – October, 2020
Responsibilities
Spearheaded scaled marketing programs to drive awareness or adoption for B2B & B2C products by leading a team of XX onshore/offshore marketers. Led email, SMS & push notification campaign rollout. The scale of programs reaches XXX M users per quarter.
Consultant (Analytics & Business Development)
Accenture Operations
Japan & Singapore
September, 2018 – June, 2021
Responsibilities
Discovered a $X B business opportunity within the digital advertising space. Defined the development of an end-to-end user journey design to increase revenue from video advertising. Generated $XX M for the 2020 fiscal year.
