My career spans roles in prominent global corporates, where I've been at the forefront of developing and implementing sales enablement strategies, coaching methodologies, marketing operations and product marketing.
Senior Manager Marketing Operations + Sales enablement
Allot
Israel
September, 2021 – September, 2023
Responsibilities
Management responsibility over 3 professionals covering Field marketing, Creative director, and Sales Enablement & Knowledge management. Direct responsibility and execution of the operations of all marketing campaigns and activities online & offline globally, responsible for marketing content strategy and content marketing internally and externally, including ROI analysis
Value selling & Sales Enablement Manager
Ceragon Networks
Israel
September, 2016 – August, 2021
Responsibilities
Responsible for driving Value Selling & Design-to-Win in all global sales & business units. Enabling sales, pre-sales & services teams to close more deals and increase top & bottom lines. Product training for global sales organization, emphasizing product capabilities, benefits & upsell opportunities Developed educational programs & training curriculums to industry needs Facilitated elearning & in-person workshops on sales training, product education, and value selling for sales, pre-sales, services & channel partners - onboarding & continuous learning
Adult Learning
Successful learning experiences arm learners with the skills they need to turn learning into action. Learn best practices to engage adult learners, ensure learning sticks, and ultimately drive business impact through sales readiness programs.
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Collaborative Relationships
Sales enablement is an inherently collaborative role, and as such it is essential that practitioners build collaborative relationships with teams across the organization. Learn how sales enablement practitioners can nurture professional relationships by identifying key stakeholders and cross-functional partners, and utilizing strategies to best engage with each.
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Enablement Charter
A successful sales enablement charter maps the foundation from which to build every sales enablement initiative. Learn how to set your sales enablement function up for success from the onset, from defining key objectives to justifying your budget.
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Project Management
Sales enablement practitioners are the ultimate project managers. Learn how sales enablement can ensure that projects start off on the right track, achieve desired results, and stay aligned with stakeholders from start to finish.
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Sales Personas
Developing a deep understanding of who sales enablement serves and what goals to strive for is essential to building successful sales enablement initiatives. Learn how practitioners can work with various sales personas to enlist support and create effective sales enablement initiatives.
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The Sales Landscape
Developing a deep understanding of how your sellers operate and factors that impact their success – both internally and externally – is critical for sales enablement to help sellers reach their goals. Learn how sales enablement can work to reduce complexities and implement resources to help salespeople succeed.
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Sales Enablement Professional Certification
Unlock your full potential by becoming a certified sales enablement professional.
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