SpringCM helps organizations with complex and advanced sales cycles where sales processes tend to get very document-heavy. It also allows organizations to automate proposal management processes and make better use of marketing collateral. The product integrates with Salesforce to provide contextual content recommendations. It also has a native document comparison engine to compare changes across versions and good audit trail capabilities, which is important for companies with compliance requirements. SpringCM uses machine learning to autotag and categorize documents, and provides role-based dashboards that allow for improved work efficiency.