Sales Coaching and Onboarding Research Brief

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In today’s highly competitive and constantly evolving business landscape, companies are struggling to ramp salespeople effectively, and reps are simultaneously finding it challenging to create meaningful connections with buyers.

To better meet the needs of buyers, companies need to prepare reps for success and improve their performance at scale by investing in effective coaching and onboarding. This research brief takes a deeper look into how sales enablement can optimize coaching and onboarding programs in order to maximize rep productivity, enhance customer experiences, and track the success of these efforts against strategic goals.

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