12 Game-Changing Podcasts for Sales Enablement Practitioners

Navigating the sales enablement space as it continuously grows and evolves means that ongoing learning is essential for practitioners to succeed. Just as practitioners arm reps with the knowledge they need to perform in the changing business landscape, enablement professionals must themselves be equipped with effective resources to employ in their work, ultimately providing them with the opportunity to learn and develop.

Podcasts can be one effective learning tool to ease consumption and retention of information, as they can be listened to on the go and digested in bite-sized increments.

Learning and growing skills are important for practitioners at any stage in their sales enablement career, from those just getting started to seasoned executives. To help practitioners find the right podcast for them, the following list breaks down 12 valuable podcasts available today for practitioners at any level across three core learning objectives.

Tips, Tricks, and Best Practices

A key aspect of success in any professional environment is the ability to thoroughly understand all of the industry’s intricacies, in turn making a smoother steer in the right direction to accomplish relevant goals. The podcasts below provide a holistic understanding of the several different components that work together to make up the sales enablement space, along with insights into how to apply best practices to improve the impact of enablement within organizations.

1. Sales Enablement PRO. This podcast explores the latest trends and best practices in sales enablement through brief interviews with a range of experts and practitioners in the field. The interviews focus on providing actionable tips that listeners can apply in their own organization to enhance the success of their enablement efforts.

• Host: Shawnna Sumaoang
• Frequency: One to two times per week
• Average Duration: 10 to 20 minutes
• Listen From: Sales Enablement PRO, Apple Podcasts, Spotify, Google Podcasts
• A Few Key Episodes:
  • Jill Guardia on Managing Transitions with Flexibility and Agility
  • Amy Kendall LaBree on Enabling Authenticity in Sales
  • Bryan Suit on Sales Enablement’s Role in Digital Transformation

2. The Sales Evangelist. In this podcast, listeners can learn sales strategy insights from sales leaders and entrepreneurs on various topics, such as maintaining productivity and connecting with prospects during times of change.

• Host: Donald Kelly
• Frequency: Three times per week
• Average Duration: 30 minutes
• Listen From: Apple Podcasts, Spotify, Google Podcasts
• A Few Key Episodes:
  • Three Simple Ways to Differentiate Yourself From Competitors
  • My Number One Productivity Strategy for Sales
  • Setting Up and Managing an Ethical and Effective Sales System For Social Enterprises

3. Sales Enablement Society – Stories from the Trenches. Each episode of this podcast interviews a practitioner to understand how they approach specific sales enablement activities in order to guide listeners toward effective solutions and away from obstacles.

• Host: Paul Butterfield
• Frequency: Monthly
• Average Duration: 30 minutes
• Listen From: Apple Podcasts, Spotify, Google Podcasts
• A Few Key Episodes:
  • Lisa Hammack – Using Data to Identify and Prioritize Sales Enablement Initiatives
  • Jay Zandstra on Building Sales Playbooks and Driving Adoption
  • Adriana Romero on Onboarding and Ramping for Sales Enablement Pros

4. Sales Enablement Podcast with Andy Paul. In conjunction with his extensive professional background, Andy Paul consults with the biggest businesses in the world to help sales enablement professionals explore critical sales insights, perspectives, skills, and technologies.

• Host: Andy Paul
• Frequency: Twice per week
• Average Duration: One hour
• Listen From: Apple Podcasts, Spotify, Google Podcasts
• A Few Key Episodes:
  • Selling as a Process, with Mark Cox
  • Coaching Sales Mindset, with Marcus Chan
  • The Virtue of Patience in Sales, with Mark A Smith

Leadership and Management Insights

As a leader, it is critical to be able to adapt rapidly to change while maintaining a growth mindset. The podcasts listed below provide sales enablement leaders with the tools for self-development as they learn to become empowered and resilient mentors, all aimed at aiding their teams and driving them toward success.

5. Sales Game Changers | Tips From Successful Sales Leaders. Top B2B leaders from the world’s most innovative companies share their career highlights, specifically the forces that drive them and the lessons they’ve learned.

• Host: Fred Diamond
• Frequency: Three times per week
• Average Duration: 35 minutes
• Listen From: Apple Podcasts, Spotify, Google Podcasts
• A Few Key Episodes:
  • Women in Sales Leaders from Intel Crop and Deltek Advise on Sales Career Advancement During Challenging Times
  • Amy Su Says These 5 Essential Principles Will Make You a Better Sales Leader
  • Afinity Customer Operations Leader Anthony Tuggle Gives Insights on Sales Career Evolution

6. The Modern Selling Podcast. Focused on highlighting selling techniques for the modern business world, this podcast provides listeners with various strategies to keep up with the fast-paced, innovative, and ever-changing sales space to drive revenue for organizations.

• Host: Mario Martinez Jr
• Frequency: Weekly
• Average Duration: 45 minutes
• Listen From: Apple Podcasts, Spotify, Google Podcasts
• A Few Key Episodes:
  • Why Sales Coaching is Critical in Today’s Selling Environment with Nicholas Gregory
  • What Sales Leaders Can Do Today to Create More Sales Conversations with Mario Martinez Jr
  • How to Become a Better Sales Manager with Charles Forsgard

7. Sales Gravy: Jeb Blount. The bestselling author of “People Buy You”, Jeb Blount, explores how sales professionals are “elite athletes of the business world”, providing insight on how professionals can help organizations become more agile, accelerate sales productivity, and gain a competitive edge.

• Host: Jeb Blount
• Frequency: Bi-weekly
• Average Duration: One hour
• Listen From: Apple Podcasts, Spotify
• A Few Key Episodes:
  • Why Modern Leaders Don’t Need to Have All of the Answers
  • Scarcity and Abundance | Lessons Learned at Outbound
  • Why Emotional Intelligence Matters for Sales Leaders

8. Unleash Possible. This podcast aims to highlight effective practices through the voices of sales and marketing leaders from various B2B businesses. Key topics include leadership principles, collaboration techniques, and communication strategies.

• Host: Samantha Stone
• Frequency: Weekly
• Average Duration: 30 minutes
• Listen From: Apple Podcasts, Spotify, Google Podcasts
• A Few Key Episodes:
  • Changing the Face of Leadership w/ Lucinda Duncalfe
  • Achieving Diversity, Equity and Inclusion in Marketing w/ Natalie Gullatt
  • Addressing Mental Health in the Workplace w/ Lisa McLaughlin

Revenue Strategy Expertise

In order to design optimal methods to scale and enhance their business impact across revenue teams, it is crucial for enablement leaders to solidify their understanding of revenue strategy. This expertise is a necessary asset for sales enablement leaders in order to deliver programs that maximize the performance of revenue-facing teams and gain a seat at the leadership table.

9. Predictable Revenue Podcast. By interviewing outbound sales leaders, this podcast is aimed at building a strong sales development engine, from coaching tips to prospecting best practices and more, in order to build consistent and predictable revenue streams.

• Host: Aaron Ross, Collin Stewart, and Sarah Hicks
• Frequency: Weekly
• Average Duration: One hour
• Listen From: Apple Podcasts, Spotify, Google Podcasts
• A Few Key Episodes:
  • B2B Revenue Attribution: Build vs Buy
  • How to Consistently Hit Quota
  • How to Build RevOps Structure to Increase Revenue and Customer LTV

10. The B2B Revenue Executive Experience. Dedicated to helping sales and marketing executives optimize growth, this podcast follows thought leaders and other practitioners as they discuss topics ranging from general sales performance and strategy to specific revenue growth skills.

• Host: Chad Sanderson
• Frequency: Weekly
• Average Duration: 45 minutes
• Listen From: Apple Podcasts, Spotify, Google Podcasts
• A Few Key Episodes:
  • The Content Conundrum: Crafting a Lasting Market Strategy
  • Level Up Your Sales Enablement Strategy w/ Sales Engagement 3.0 w/ Roderick Jefferson
  • Use PR to Build Credibility & Boost Sales w/ Mickie Kennedy

11. B2B Revenue Leadership Podcast. Hosted by Brian Burns, this podcast is focused on how leadership within the B2B space drives revenue using the most modern and scientific approaches.

• Host: Brian Burns
• Frequency: Weekly
• Average Duration: 25 minutes
• Listen From: Apple Podcasts
• A Few Key Episodes:
  • How to Scale in a Hyper Competitive Market and Win
  • Why the CRO Position is So Critical and How to Do it Right
  • What Are the 4 Elements of a Great Sales Growth Strategy

12. Revenue Growth. This podcast shares actionable insights from business owners, sales leaders, and marketing leaders in order to help listeners learn strategies to accelerate revenue growth within their own organizations.

• Host: Darrell Amy
• Frequency: Weekly
• Average Duration: 25 minutes
• Listen From: Apple Podcasts, Spotify, iHeartRADIO, Google Podcasts
• A Few Key Episodes:
  • Jeremie Kubicek – Leadership and Revenue Growth
  • Simon Severino – Grow Faster With Strategy Sprints
  • Jim Karrh – How to Align Your Message to Drive Growth

While sales enablement professionals are often responsible for developing the skills of others, it is equally as important that they are properly equipped with tools to engage in learning and reach their goals. These podcasts thus serve as learning devices for practitioners across a wide range of experience, arming them with valuable information and guidance to enhance the impact of their enablement efforts.

7 Bookmarks

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