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12 Game-Changing Podcasts for Sales Enablement Practitioners

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Navigating the sales enablement space as it continuously grows and evolves means that ongoing learning is essential for practitioners to succeed. Just as practitioners arm reps with the knowledge they need to perform in the changing business landscape, enablement professionals must themselves be equipped with effective resources to employ in their work, ultimately providing them with the opportunity to learn and develop.

Podcasts can be one effective learning tool to ease consumption and retention of information, as they can be listened to on the go and digested in bite-sized increments.

Learning and growing skills are important for practitioners at any stage in their sales enablement career, from those just getting started to seasoned executives. To help practitioners find the right podcast for them, the following list breaks down 12 valuable podcasts available today for practitioners at any level across three core learning objectives.

Tips, Tricks, and Best Practices

A key aspect of success in any professional environment is the ability to thoroughly understand all of the industry’s intricacies, in turn making a smoother steer in the right direction to accomplish relevant goals. The podcasts below provide a holistic understanding of the several different components that work together to make up the sales enablement space, along with insights into how to apply best practices to improve the impact of enablement within organizations.

1. Sales Enablement PRO. This podcast explores the latest trends and best practices in sales enablement through brief interviews with a range of experts and practitioners in the field. The interviews focus on providing actionable tips that listeners can apply in their own organization to enhance the success of their enablement efforts.

2. The Sales Evangelist. In this podcast, listeners can learn sales strategy insights from sales leaders and entrepreneurs on various topics, such as maintaining productivity and connecting with prospects during times of change.

3. Sales Enablement Society – Stories from the Trenches. Each episode of this podcast interviews a practitioner to understand how they approach specific sales enablement activities in order to guide listeners toward effective solutions and away from obstacles.

4. Sales Enablement Podcast with Andy Paul. In conjunction with his extensive professional background, Andy Paul consults with the biggest businesses in the world to help sales enablement professionals explore critical sales insights, perspectives, skills, and technologies.

Leadership and Management Insights

As a leader, it is critical to be able to adapt rapidly to change while maintaining a growth mindset. The podcasts listed below provide sales enablement leaders with the tools for self-development as they learn to become empowered and resilient mentors, all aimed at aiding their teams and driving them toward success.

5. Sales Game Changers | Tips From Successful Sales Leaders. Top B2B leaders from the world’s most innovative companies share their career highlights, specifically the forces that drive them and the lessons they’ve learned.

6. The Modern Selling Podcast. Focused on highlighting selling techniques for the modern business world, this podcast provides listeners with various strategies to keep up with the fast-paced, innovative, and ever-changing sales space to drive revenue for organizations.

7. Sales Gravy: Jeb Blount. The bestselling author of “People Buy You”, Jeb Blount, explores how sales professionals are “elite athletes of the business world”, providing insight on how professionals can help organizations become more agile, accelerate sales productivity, and gain a competitive edge.

8. Unleash Possible. This podcast aims to highlight effective practices through the voices of sales and marketing leaders from various B2B businesses. Key topics include leadership principles, collaboration techniques, and communication strategies.

Revenue Strategy Expertise

In order to design optimal methods to scale and enhance their business impact across revenue teams, it is crucial for enablement leaders to solidify their understanding of revenue strategy. This expertise is a necessary asset for sales enablement leaders in order to deliver programs that maximize the performance of revenue-facing teams and gain a seat at the leadership table.

9. Predictable Revenue Podcast. By interviewing outbound sales leaders, this podcast is aimed at building a strong sales development engine, from coaching tips to prospecting best practices and more, in order to build consistent and predictable revenue streams.

10. The B2B Revenue Executive Experience. Dedicated to helping sales and marketing executives optimize growth, this podcast follows thought leaders and other practitioners as they discuss topics ranging from general sales performance and strategy to specific revenue growth skills.

11. B2B Revenue Leadership Podcast. Hosted by Brian Burns, this podcast is focused on how leadership within the B2B space drives revenue using the most modern and scientific approaches.

12. Revenue Growth. This podcast shares actionable insights from business owners, sales leaders, and marketing leaders in order to help listeners learn strategies to accelerate revenue growth within their own organizations.

While sales enablement professionals are often responsible for developing the skills of others, it is equally as important that they are properly equipped with tools to engage in learning and reach their goals. These podcasts thus serve as learning devices for practitioners across a wide range of experience, arming them with valuable information and guidance to enhance the impact of their enablement efforts.



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