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Summary
As sales enablement’s role in enhancing the performance of sales teams matures, enablement is expanding to work with teams across the revenue engine in order to optimize the buyer’s journey end-to-end. With that responsibility, the need for sales enablement to ensure it can measure the impact of its efforts across the organization is crucial – now more than ever.
Sales Enablement PRO has partnered with the Sales Enablement Society to research the metrics practitioners are currently using to measure the success of sales enablement efforts on revenue teams. This year’s Sales Enablement Analytics Report provides insight into those key metrics, along with best practices to position enablement as a strategic arm operating across the revenue organization.
Join this webinar for an engaging discussion on the findings from this research, including:
- How enablement’s ability to track and measure the success of their efforts has evolved over the last year.
- What key metrics practitioners are currently leveraging to prove business impact across the performance, proficiency, and productivity of revenue-facing teams.
- Growing trends around measuring customer satisfaction, using sales enablement tools, and personalizing customer engagements to drive more impact.
Speakers
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Olivia Fuller
Sales Enablement PRO -
Bill Ball
Sales Enablement Society -
Stacey is currently serving as the VP, Enablement & Productivity at HashiCorp. In this role, she is responsible for training the global field organization to be the most successful, disciplined and professional enterprise team in the industry. Prior to HashiCorp, she led the sales strategy team at Workfront, the category-leading work management platform acquired by Adobe in 2020. She brings a wealth of experience in tech sales strategy, marketing and enablement in high-growth, SaaS companies. -
Pam Dake
Sales Enablement LeaderAs the leader for Training & Enablement at Fairmarkit, Pam focuses on aligning, educating and enabling all internal stakeholder teams to better understand the customer journey in order to see how their roles can positively impact and influence the experience along the way in driving meaningful, long-lasting, and growing relationships over time.
