The Sales Enablement Soirée is the largest and only event exclusively for sales enablement at Dreamforce.
It can be hard to find the information that matters most to you out of all of the rapid-fire content at large trade shows. That’s why we’ve pulled together these thought leaders that live and breathe sales enablement to share their tips, tricks, and key learnings in a more intimate setting.
Join us to learn practical best practices for making the most of your sales enablement programs alongside real-world tips for successful practices. Our thought leaders will help guide you with tips to get your organization “on-board,” from leadership to the sales team—and everyone in between—as well as answer your questions in a casual setting.
Bringing together sales enablement professionals from all levels of experience and backgrounds to network with each other, share best practices and grow together. This event is designed to give you a chance to meet others that are walking in your shoes, and build long-lasting relationships that can help carry you throughout your career.
Whether you’re just getting started researching sales enablement solutions, or are ready to move forward with vendor selection, you’ll find helpful information in our solution evaluation area. Formed in a collective partnership between the industry’s leading sales enablement vendors, this is an opportunity to get your questions answered in a casual setting. Join leading solution providers to chat, see a demo, and snag some cool swag while you’re at it.
Bigtincan replaces inefficient systems of the past with AI-powered Sales Enablement. Enterprise-grade sales training, coaching, and collateral that adapts to your sales process at scale.
Brainshark prepares sales reps with the knowledge and resources they need – right when they need them – so they’re always ready for any selling situation.
More than just a book, The Challenger Sale has evolved into a new and different approach to deliver an uncommon experience to customers. Buyers are demanding a better sales experience.
DSG specializes in a playbook approach to sales enablement. Learn more about creating sales content, sales tools, and sales training with DSG.
Gong is the #1 conversation intelligence platform for sales. Gong captures and analyzes every customer conversation across multiple channels to help teams win more deals.
Highspot is the sales enablement platform that reps love. We empower companies to elevate customer conversations that drive strategic growth.
LevelJump’s sales training and onboarding intelligence platform helps by attributing training programs to Salesforce revenue metrics and outcomes.
Lucidchart is a visual workspace that combines diagramming, data visualization, and collaboration to accelerate understanding and drive innovation.
Mediafly provides easy, enterprise-grade sales enablement technology and advisory services to all companies, regardless of size or digital maturity.
MindTickle is a gamification and sales readiness platform that offers learning and engagement experiences through a software-as-a-service solution.
Mindmatrix enables partner relationship management (PRM) software, channel marketing, sales enablement software, asset management, and marketing automation.
PROLIFIQ is a leading sales enablement company, pioneering native Salesforce account-based selling for key account management and digital content management.
RAIN Group is a Top 20 Sales Training Company and winner of several Brandon Hall and Stevie Awards for its industry-leading programs and client results.
Revenue Storm is a sales consulting firm that helps clients implement processes and disciplines to drive sustained revenue acceleration.
RingDNA aims to maximize inside sales performance by helping inside sales teams qualify, connect with, and convert more customers.
SalesHood is a sales enablement platform focused on training salespeople, managing pitch content, and tracking content effectiveness.
SalesLoft provides the #1 sales engagement platform, helping sales organizations deliver a better sales experience for their customers.
Sendoso is the world’s first Sending Platform (SP) that leverages automation and logistics so companies can easily source, store, ship, and track ROI for everything they ever need to send.
SmartWinnr helps your team to sell smarter, better and faster through gamified sales KPIs, real-time performance contests, byte-sized learning, AI-driven quizzes and effective video coaching.
VantagePoint is the only agile sales performance company delivering diagnostic-based training and consulting solutions.
Powerful training software that helps companies Execute Better. Increase revenue, improve customer satisfaction, and equip your employees to reach their full potential.
Breakfast + Networking
Planting the Seeds for Sales Enablement Led Growth
As companies continue to grow, investment in the sales enablement function is essential. But how can practitioners bring the value of their initiatives and the impact that they have on a company’s growth to their leadership teams? Join our panel of experts as they talk about how sales enablement can start establishing itself as a key for organizational growth.
Enablement's Roadmap to Revenue
Today’s sellers are constantly pressured to deliver more, which means that sales enablement must continue to deliver programs that are increasing revenue. And as practitioners are pressured to communicate their impact, many of them continue to struggle to find and measure the right metrics to bring to their executive teams. Learn from our panel of experts about how sales enablement practitioners today can move the needle on revenue, what metrics to measure, and how to bring that impact to leadership.
CSO Insights: 2019 State of Sales Enablement
Today’s customers are more demanding than ever. This means that sales enablement practitioners must give sales reps what they need to solve their buyer’s challenges and understand their needs. Join Seleste Lunsford, Chief Research Officer at CSO Insights, as she discusses what sales enablement can do in 2019 and beyond to better enable their reps to effectively reach customers.
Calculating the Real Impact of Your Sales Content
Do you really understand the impact of your sales content? From knowing what sales reps are sending out to understanding what is resonating with customers and impacting pipeline, it’s important for sales enablement practitioners to understand the impact of sales content at every level. Join our panel discussion on how to measure the real impact of your sales content and what to do with those insights to better enable your sales reps.
Why Sales Enablement? Viewpoints From Venture Capitalists
There is a growing need to scale sales efforts, and over the past few years companies have spent billions of dollars on sales enablement technologies. With the State of Sales Enablement finding that more than 79% of survey respondents have a sales enablement process or practice in place or plan on implementing one this year, it’s no surprise that investment in sales enablement is skyrocketing. Join our panel of venture capitalists as they discuss why they’ve chosen to invest in sales enablement and what they envision for the future of the industry.
Accelerating Sales Proficiency in the Digital Age
From sales onboarding, ongoing learning and development, coaching, and sales talent acquisition and retention, there are so many areas to consider when it comes to accelerating sales proficiency. Understand where and how to start can be a struggle for any practitioner. Join our panel of sales enablement experts as they discuss how to accelerate sales proficiency in the modern sales environment.
From Analytics to Action: Turning Enablement Into Impact with Plays
Not all sales plays are created equal. Creating impactful sales plays and understanding the effectiveness of those plays can be a struggle for many sales enablement practitioners. Hear our panel of experts discuss building successful sales plays and how sales plays can drive real business impact.
C-Suite Perspectives: Metrics That Matter
As sales enablement increasingly become important to organizations, practitioners are needing to arm themselves with data and insights that matter to their executive teams. Practitioners need to be prepared and understand just what their leadership teams care about. Join our panel of executives as they discuss the metrics that keep them up at night, how to get buy-in, and making enablement matter to the C-Suite.
Gartner: Sales Enablement Throughout the Buyer’s Journey
What are you doing to simplify the customer’s buying burden? Today’s buyers are demanding and hungry for information, and it’s up to sales enablement to jump in and enable reps to give their buyers what they want. Join Brent Adamson, Distinguished Vice President at Gartner, as he discusses how sales enablement can impact every stage of the buyer’s journey.
Moneyball: The Art of Winning an Unfair Game
Paul DePodesta, the chief strategy officer for the NFL’s Cleveland Browns and the brains behind acclaimed sports film, Moneyball, talking about one of the hottest topics in sales enablement today: analytics. The Moneyball methodology has changed the way many Fortune 500 companies work, and DePodesta will be going over how to take that methodology and apply it to building winning sales teams.
SiriusDecisions: Enablement is the New Black: Driving Peak Competence Across the Entire Revenue Engine
How many teams and roles in your organization interact directly with your buyers? How many get involved after prospects become customers? What are you doing to ensure internal consistency and excellence in all interactions throughout the buyer and customer journeys, so that you can build external loyalty, advocacy and growth? Modern b-to-b organisations invest significant resources to support buyers and customers throughout their pre- and post-sale lifecycles. To deliver the best results from those investments, companies must unify the internal enablement that allows sellers, partners and customer success and customer marketing teams to optimize the external experience.
From Sales Enablement to Organizational Enablement
The sales enablement industry has seen impressive growth in recent years, but the impact of sales enablement spans beyond just the sales function, oftentimes reaching areas of marketing, services, channel/partner and product management. Join our panel of experts as they discuss how enablement can stretch to other areas of the organization and the impact that can have on the business.
Managers Matter: Impactful Front-Line Manager Metrics
It’s no secret that one of the biggest components to sales enablement is having effective front-line managers that support your initiatives. But understanding what makes a manager successful and how to measure that success continues to be a struggle. Our panel of experts will be discussing the tips and tricks for enabling front-line managers and the metrics to measure them against.
Buyer Behavior: Getting Reps the Insights They Need To Win
The key to sales rep success? Insights on buyer behavior. Reps need to have a deep understanding of who their buyer is, where they are, how they are behaving – and today’s buyers are expecting sales reps to understand what they want. Learn from experts about how to find and deliver the buyer insights that sales reps need to win.
Forrester: The Future Of Sales Enablement Is The C-Suite
B2B firms are reshaping their sales enablement function to give evolving business consumers a better experience, support sellers more effectively, and reduce the cost of selling to the business. To deliver these results, sales leaders must realign foundational approaches and assess their firm’s sales enablement maturity. This session will help B2B marketing and sales professionals identify gaps in the critical processes and capabilities needed to support a modern sales enablement function.
Competing for Sales Talent in a Tight Labor Market
Top sales talent is hard to find and in today’s labor market they can be even harder to retain. Sales enablement has an opportunity to give their organization an unbeatable competitive edge: top sales talent. But it requires sales environments that enable reps to succeed. Learn from our panel of experts about the importance of an agile sales infrastructure and tools needed to retain top performers.
Enablement's Impact on the Customer Experience
Enabling sales teams is only half of the journey. As more and more competitors aim to bring in new business, organizations must start investing in the customer experience after a client’s signed on the dotted line. Learn more about how sales enablement practitioners must widen their scope to encompass personalized, meaningful initiatives that span the entire buyer’s journey.
Cohesive Training & Coaching That Impacts Seller Performance
Oftentimes sales coaching and sales training are discussed separately, when they really should go hand-in-hand. Sales enablement should deliver coaching that supports their training programs throughout the sales cycle. Join our panel of experts as they discuss building cohesive sales training and coaching programs, delivering those programs to your sales team, and measuring program success.
Reception + Networking
Mapping Your Way to An Agile Sales Force
The sales function is facing an alarming trend of increased spending and decreased performance and while our current enablement methods are becoming more sophisticated, they are not yielding the desired outcomes of improved performance and productivity.
As our sales environments become more complex and more buyer-driven, sales leaders need to crack the code of sales agility, determine what it means for their particular sales force, and align their enablement approach accordingly. Join this workshop where participants will walk away with the following:
• Identify the 5 – 7 factors that your sellers encounter in the sales opportunities they face
• Identify the 2 – 3 factors that are unique to your industry and your company
• Analyze several opportunities and determine how the factors line up differently for each
• Determine the best sales strategy that leads to wins in each unique buying situation
Register to learn the research-driven steps to exploring the unique aspects of your own organization and hone those attributes to create a path for agility in your own salesforce.
Register for Workshop: Mapping Your Way to An Agile Sales Force
Four Must-Win Conversations to Keep and Grow Your Customers
Customer Success has exploded as a new and exciting discipline over the past several years, and the wave of attention continues to grow. Analysts estimate that existing customers represent 70-80% of company revenue and profits. But very little purposeful effort has been aimed at customer expansion as a growth engine.
Most companies simply don’t see the need to differentiate their sales and marketing messaging for key customer expansion opportunities, like:
• Renewing your customers
• Communicating price increases
• Convincing your customers to expand
• Regaining trust after a service failure
Join Tim Riesterer, Chief Strategy Officer, and Co-Author of The Three Value Conversations as he shares research on what motivates your existing customers to buy during these instances.
Register for Workshop: Four Must-Win Conversations to Keep and Grow Your Customers
What Enablement Needs To Drive Sustainable Sales Success
Oftentimes, sales comes to enablement looking for a quick fix to a sales issue. The common solution: sales training. But the issue is bigger than an event based training session. Growth through enablement comes from having consistency in the organization – through ongoing development and tools to reinforce training.
Join experts from Sandler Training as they go over three key considerations for every sales enablement practitioner in order to sustain continued success. This workshop session will cover:
• Helping enablement to become a part of the corporate DNA
• Sales manager internal reinforcement of training and tools to make programs successful
• Steps to onboard your new ideas from the classroom to the boardroom
Workshop participants will walk away with insights and actions for maximizing sales training and continued sales enablement success at their own organization.
Register for Workshop: What Enablement Needs To Drive Sustainable Sales Success
Turning B2B Buyers Into Champions
Getting a decision out of today’s B2B buying groups is no easy task. Commercial insight is needed to challenge status quo thinking and motivate customer action. Special seller skills are needed to deliver insight in a powerful dialogue. But even the best insight and skilled delivery can’t compensate for an unwilling audience.
In this workshop, Spencer Wixom from Challenger will be discussing:
• Critical thinking exercises on how to find hidden members of your customer buying group
• Creating buyers who are willing to engage your message and carry it forward
• Enabling your sales reps to make champions out of your buyers
You’ll walk away with new insights on how to move beyond status quo thinking, develop these skills in your sales reps, and better engage your buyers.
Register for Workshop: Turning B2B Buyers Into Champions
Driving Change Through Sales Enablement: You Can Do It - Here’s How
Most sales enablement professionals are passionate about the tremendous impact they can have on sales results. There’s a big gap, however, between knowing you can drive major impact and actually driving major impact.
In this highly interactive workshop, you’ll learn about the 3 critical skills and attributes successful sales enablement leaders employ to drive major change. Specifically, you’ll learn how to:
• Take the #1 first step in impacting sales and business results in your company
• Drive urgency for change and action
• Build a 1-page change blueprint to communicate your vision powerfully to executive leaders
You’ll leave this session with a change blueprint you can use for your change initiatives. Change management is key for sales enablement success. Sign up for this workshop to learn how to drive the change you want to see.
Register for Workshop: Driving Change Through Sales Enablement: You Can Do It - Here’s How
Build Modern Playbooks with Sales Plays
What is a modern sales playbook? How can you leverage sales plays to drive outcomes? Your sellers are busy, thinking of their next meeting. How can you focus their attention? You may have provided lots of enablement, but if everything is important, nothing is important.
Sales plays focus sellers on a set of activities, enablement, and coaching guidance within a prioritized period of time to optimize deal velocity and sales conversations. Join this workshop to learn:
• What type of playbook your organization needs
• How to package the right content, tools, training to support a sales play
• Best practices for integrating/delivering modern sales playbooks
You’ll walk away knowing how to use sales playbooks to translate your company’s growth strategies into the actual words and stories salespeople are delivering in conversations.
Register for Workshop: Build Modern Playbooks with Sales Plays
Want to know about the benefits and business reasons for attending this year’s Sales Enablement Soirée? Check out our helpful email template for getting support to attend and let your company know about how:
• The event is free to attend, including all-access to the full agenda, hands-on workshops, networking reception and the marketplace
• Leading industry experts present the latest insights and best practices from organizations like Gartner, Forrester, CSO Insights, and SiriusDecisions
• Networking opportunities are abundant with a community of more than a thousand sales enablement professionals
Join the conversation and tweet and follow the hashtag #salesenablementsoiree for live updates!
In business and sports alike, data makes all the difference – just ask Paul DePodesta, Chief Strategy Officer for the NFL’s Cleveland Browns and Moneyball star. Catch his talk at the #SalesEnablementSoiree: https://t.co/bjoZZZlODq pic.twitter.com/vraagUE0ku— Highspot (@Highspot) October 17, 2019
The #SalesEnablementSoiree is coming up fast! Join us to network with other #salesenablement practitioners, learn best practices from industry experts, and more. Be sure to grab your seat at the only sales enablement event at #DF19!— Sales Enablement PRO (@EnablementPRO) October 14, 2019
Register: https://t.co/HQqzwFxUBK pic.twitter.com/9m5RJpTxId
Are you a #SalesEnablement leader? Join other innovative sales enablement professionals, as well as #ringDNA at @EnablementPRO in San Francisco on Nov 21 during #Dreamforce19 for the #SalesEnablementSoiree. We will see you there! More info/register here:https://t.co/v676cWuWJr— ringDNA (@ringDNA) October 9, 2019
The #SalesEnablementSoiree tackles today's most pressing topics, such as:— Sales Enablement PRO (@EnablementPRO) October 7, 2019
➡️C-Suite Perspectives: Metrics That Matter
➡️Accelerating Sales Proficiency in the Digital Age
➡️From Sales Enablement to Organizational Enablement
Plus more! Full agenda: https://t.co/cFWwmUyjvg
Join us at the #SalesEnablementSoiree in San Francisco on November 21 for:— Sales Enablement PRO (@EnablementPRO) September 30, 2019
➡️Guidance on best practices from industry experts
➡️Answers to #salesenablement questions from leading practitioners
➡️Real-world advice you can put into action
Register: https://t.co/OKIIRr2mxV pic.twitter.com/uxWyYdNNap
"If you create...a seamless experience to your customers but you provide no material help at the same time, you haven't solved for anything. That's what we have to solve for."— Sales Enablement PRO (@EnablementPRO) September 24, 2019
Hear more advice from @brentadamson at the #SalesEnablementSoiree.
Register: https://t.co/Jz9VtOu10x pic.twitter.com/Xkx2sMR8Hc
The #SalesEnablementSoiree is your one-stop-shop for all things #salesenablement at @Dreamforce #DF19. Join us November 21 at the Four Seasons in San Francisco for thought leadership, networking, and more. Register now! https://t.co/HaYvnGArKr pic.twitter.com/7G4wPoM1ns— Sales Enablement PRO (@EnablementPRO) September 18, 2019
Two great #salesenablement events are already underway this week. (@Gartner_Sales and @PMMworld)— Brainshark (@brainshark) September 17, 2019
Check out our blog for 3 other tradeshows worth attending this fall! #ATDSELL #SEsociety #salesenablementsoiree https://t.co/Y1T3OHvSUg
"The fact is that your best performers are spending not enough time in front of their buyers...This signifies one of the big reasons to us why sales enablement is so important." -@PeterOstrow at the #SalesEnablementSoiree.— Sales Enablement PRO (@EnablementPRO) September 13, 2019
Register now: https://t.co/GLS5WO9H4s pic.twitter.com/ZIDj8zX3hi
Register now to secure your spot at the #SalesEnablementSoiree, returning to San Francisco for its 4th year. Strengthen your #salesenablement knowledge, make impactful connections, and join the fun! https://t.co/SkafbZbkND pic.twitter.com/qLDfWE0Gux— Sales Enablement PRO (@EnablementPRO) September 12, 2019
Why should you attend the #SalesEnablementSoiree in San Francisco?— Sales Enablement PRO (@EnablementPRO) September 9, 2019
➡️ Keynotes from leading industry thought leaders
➡️ Panels with sales enablement experts
➡️ Networking with peers
And more! Register now: https://t.co/6g4MGemcTt pic.twitter.com/UHqpdQ35A4
Calling all #salesenablement professionals! Come learn the latest in sales enablement from leading experts at the #SalesEnablementSoiree on November 21 in San Francisco. Register today! #DF19 https://t.co/J9jVJE4CTt pic.twitter.com/SqncjKeLUR— Sales Enablement PRO (@EnablementPRO) September 5, 2019
"Sales enablement: it’s growing, it’s growing fast, it’s maturing...There are key prerequisites you have to have in place to be able to achieve significantly better results." -@tamaraschenk at the #SalesEnablementSoiree.— Sales Enablement PRO (@EnablementPRO) August 29, 2019
Register now: https://t.co/FsxNMNKW3g pic.twitter.com/4eSYYg0nkC
Mark your calendars – The #SalesEnablementSoiree is coming back to San Francisco on November 21! Grab your spot at the only event exclusively for #salesenablement at Dreamforce. Register now! https://t.co/zXFSflV9jz pic.twitter.com/F0Zbt9ujTh— Sales Enablement PRO (@EnablementPRO) August 29, 2019
Register now to secure your spot at the #SalesEnablementSoiree, returning to San Francisco for its 4th year. Strengthen your #salesenablement knowledge, make impactful connections, and join the fun! https://t.co/SkafbZbkND pic.twitter.com/GFX0rodAdh— Sales Enablement PRO (@EnablementPRO) August 23, 2019
The #SalesEnablementSoiree brings practitioners together for networking, knowledge sharing, and engaging conversation. Join Sales Enablement PRO today for unlimited access to all content from our recent Boston and London events. https://t.co/SftNjCHYKj pic.twitter.com/P9JlLenvZz— Sales Enablement PRO (@EnablementPRO) August 21, 2019