The Sales Enablement Soirée is the largest virtual event exclusively for sales enablement.
With all of the rapid-fire content available in today’s increasingly digital world, it can be hard to find the information that matters most to you. That’s why we’ve pulled together these thought leaders that live and breathe sales enablement to bring their tips, tricks, and best practices directly to you – virtually.
Our experts will help guide you with advice on some of the most pressing topics in the industry, including how to drive productivity, scale success, and more. Join us in this live online setting to learn practical strategies for making the most of your sales enablement programs and demonstrating business impact, with real-world tips you can act on today.
Bringing together sales enablement professionals from all levels of experience and backgrounds to virtually connect with each other, share best practices and grow together. This event was designed to give you a chance to hear from others that are walking in your shoes, and build long-lasting relationships that can help carry you throughout your career.
Whether you’re just getting started researching sales enablement solutions, or are ready to move forward with vendor selection, you’ll find helpful information from our supporting sponsors. Formed in a collective partnership between the industry’s leading sales enablement providers, this event provides an opportunity to learn about the latest and greatest solutions on the market.
Aligning Revenue Teams to Accelerate Revenue
Revenue team alignment is a key factor for enablement success. However, many organizations often struggle in fostering this alignment among teams, especially in a virtual environment. Hear our expert speaker discuss how sales enablement can foster this alignment across their revenue teams to drive business impact.
Accelerate Sales Onboarding with Actionable Insights
Effective onboarding is one of the most important components to fostering proficient sales reps. But it’s important to know where process improvements can be made to optimize the onboarding experience. Join our panel of experts to hear how they’re gleaning insights into their sales onboarding process to decrease rep ramp time so reps can close deals, faster.
Course: Enablement Charter
Too often, sales enablement can become the “fixer of broken things”, solving problems as they arise with no real scope or strategy for prioritization. Establishing a formal charter is necessary to clearly define sales enablement’s role and drive impact on a deeper level. By establishing a charter and mapping out key resources, your team and stakeholders can align on what sales enablement will accomplish, and what it will take to reach those goals. Learn how you can establish your own sales enablement charter to mature your sales enablement function, gain stakeholder support, and drive change.
Designing an Exceptional Customer Experience in 2021
Now more than ever it’s important for organizations to invest in nurturing their existing customers. With a dedicated focus on the customer experience, organizations can build solid relationships with customers to foster growth and retention as the world of business continues to evolve. Hear from an industry luminary on how organizations can build exceptional customer experiences in the virtual world and make advocates out of their existing customers.
Competency-based Sales Training for Maximum Effectiveness
How can you ensure your reps are retaining the knowledge, behaviors and skills necessary to succeed, especially in a virtual environment? Competency-based training programs are essential to create effective and engaging learning scenarios for sales reps that actually stick. Learn from our panel of experts about how they’re measuring the success of their sales training programs for maximum effectiveness.
Case Study: Project Moneyball: Using Sales Intelligence at WalkMe
Building Inclusive Work Cultures
The past year has seen a transformative shift in the way organizations are approaching team growth. The focus on hiring diverse talent and investing in inclusive workplace cultures is at the forefront of many organizational strategies for 2021. Learn from an industry expert on how to build out more inclusive cultures on your teams and foster that environment so it can be sustained long-term.
Creating a Sales Coaching Culture with Impact
Sales enablement practitioners can have a massive impact on behavior change through effective sales coaching efforts. However, maintaining a consistent, high-quality coaching culture can be difficult, and measuring it can be even harder. Learn how sales enablement can establish impactful coaching programs to truly understand the quality of sales coaching and how to improve it.
Leading In Times of Uncertainty
The past year has forced many sales enablement practitioners and sales leaders to change the way they work, and it can be hard to approach another year filled with uncertainty. It’s essential to be able to adapt to the next normal in order to help your sales team grow. Hear an expert in the field discuss the essential steps sales leaders need to take to survive and thrive in the next year.
Effective Sales Guidance In an Ever-Changing Digital World
In today’s virtual selling environment, sales enablement can help reps remain agile by arming them with the guidance they need to engage with modern buyers. Simply having sales plays and processes in place isn’t enough to drive sales productivity. Join our panel of experts as they discuss how to effectively implement plays and processes with insights that are needed to keep up with the ever-changing digital world.
Course: Adult Learning
The first step to crafting effective sales readiness programs is understanding your audience. Knowing how your sales reps consume and retain information helps ensure that learning resonates and creates impactful change. Learn best practices to engage adult learners, ensure learning sticks, and ultimately drive business impact through sales readiness programs.
Case Study: Learning Disrupted
Randstad has long been successful at developing people, with an expert internal team producing world-class live training events. But COVID-19 required them to shift suddenly to an all-virtual strategy. Join Wesley Connor, Global Head of Learning & Development, as he shares what he has learned and experienced.
Key Areas for Sales Enablement Investment
As sales enablement teams plan for 2021, many practitioners are thinking about where they need to invest in order to succeed in the next year and beyond. But understanding the areas for investment and how to justify these investments to leadership teams is exceptionally challenging as the sales enablement function continues to evolve. Learn from an industry leader about what these key areas for investment are and how to continue building the case for sales enablement in 2021 and beyond.
Sales Content Insights to Improve Digital Selling
In a digital-first selling environment, it is all the more critical for reps to have the right sales content to engage with buyers at the right time. Sales enablement practitioners need to understand what is resonating with today’s buyer as well as what content is actually being used by sales reps. Learn about the sales content insights that are essential to ensuring sales reps utilize content in the most effective manner.
Case Study: Transforming to a Coaching Culture
Join Krishna Saw, Senior Systems Manager, and Sally Cox, Instructional Designer from Splunk, as they present how to drive a coaching culture. In this presentation, they will share how Splunk develops their team’s competencies through targeted enablement and role-specific coaching, and measures performance metrics and analytics through targeted integrations.
Looking Forward: Sales Enablement in 2021
As the sales enablement landscape continues to evolve, sales enablement practitioners need to understand what the future of the function looks like to adapt and change with the ever-changing needs of the market. Learn from our expert speaker as they discuss how the past year has accelerated certain trends, what this means for selling in 2021, what organizations can expect moving forward, how sales enablement will continue to evolve as a discipline at large, and what practitioners can do to prepare for the upcoming year.
Sales Engagement Insights that Drive Rep Performance
In order to improve the effectiveness of sales engagements, sales enablement needs a holistic understanding of what is working for your reps as well as what is not resonating with your buyers. Join our panel of experts as they discuss how they’re gathering these insights and implementing changes to design sales engagements that deliver value to buyers when they need it.
The Revenue Engine Reimagined
Organizations are facing a new business landscape, and as leaders plan for the year ahead, they need a deeper understanding of what businesses will look like and how they will operate in the next year. Hear from our expert speaker as they discuss how business has changed in the last year, what the revenue engine will look like in the future, and how to tackle planning for this change.
Enabling the Channel: Insights for Effective Partner Enablement
Investing in your partner channel is one of the best ways to open new lines of revenue for your organization. But how impactful are your partner enablement efforts? With insights into partner usage and adoption, enablement teams can set channel reps up for success and position them to become a strategic force multiplier for your organization. Learn how enablement can gather insights necessary to maximize the effectiveness of their partner enablement programs.
Course: Building Collaborative Relationships
Sales enablement is a role that inherently relies on collaboration with teams across the company. In order to effectively design programs, launch initiatives, or enlist support, practitioners must know how to work collaboratively and efficiently to achieve desired results. Learn how sales enablement practitioners can nurture professional relationships by identifying key stakeholders and cross-functional partners, and utilizing strategies to best engage with each.
Building Resilience In Times of Uncertainty
As many organizations start planning for another year filled with uncertainty, mindset is particularly important to overcome the innate challenges that can arise from ambiguity. Learn the tools and strategies sales enablement can adopt for the upcoming year and beyond to plan effectively and continue to drive business impact amid change.
Enablement’s Impact Across Revenue Teams
With heavy cross-functional collaboration being central to the role, enablement often spans across revenue teams to drive maximum effectiveness. Learn how enablement can support teams across the revenue engine, including the business insights that can be used to gauge impact and continually improve efforts.
Applying Agile to Enablement
Being able to quickly adapt to change is an essential ability for all organizations. Many project managers have employed the agile methodology for this very reason, but there are challenges when it comes to applying the same methodology to sales and marketing teams. Learn from our expert speaker on how sales enablement can apply the agile way of thinking to their organizations and lead the culture change to make agile possible.
Virtual vs. In-Person: The Winning Sales Kickoff
The sales kickoff is a crowning moment in the fiscal year for sales teams. But many teams are tackling a new challenge this year: whether to go virtual. With new health and economic considerations, sales enablement must understand the pros, cons and tradeoffs of what it takes to tackle their kickoff events virtually. Hear about how other practitioners are handling SKOs to set up the new fiscal year for success.
Case Study: A Re-Imagined Product Launch
As sales enablement practitioners learn how to “navigate the new normal,” we still have the potential to innovate impactful and meaningful training experiences for our sales professionals. Utilizing principles of modern learning, LifeScan has been leveraging tools to deliver engaging training programs. This session will overview the phases of its recently successful product launch training.