Sales Enablement Soirée, Fall 2020

Revenue team alignment is a key factor for enablement success. However, many organizations often struggle in fostering this alignment among teams, especially in a virtual environment. Hear our expert speaker discuss how sales enablement can foster this alignment across their revenue teams to drive business impact.

Effective onboarding is one of the most important components to fostering proficient sales reps. But it’s important to know where process improvements can be made to optimize the onboarding experience. Join our panel of experts to hear how they’re gleaning insights into their sales onboarding process to decrease rep ramp time so reps can close deals, faster.

Now more than ever it’s important for organizations to invest in nurturing their existing customers. With a dedicated focus on the customer experience, organizations can build solid relationships with customers to foster growth and retention as the world of business continues to evolve. Hear from an industry luminary on how organizations can build exceptional customer experiences in the virtual world and make advocates out of their existing customers.

How can you ensure your reps are retaining the knowledge, behaviors and skills necessary to succeed, especially in a virtual environment? Competency-based training programs are essential to create effective and engaging learning scenarios for sales reps that actually stick. Learn from our panel of experts about how they’re measuring the success of their sales training programs for maximum effectiveness.

The past year has seen a transformative shift in the way organizations are approaching team growth. The focus on hiring diverse talent and investing in inclusive workplace cultures is at the forefront of many organizational strategies for 2021. Learn from an industry expert on how to build out more inclusive cultures on your teams and foster that environment so it can be sustained long-term.

Sales enablement practitioners can have a massive impact on behavior change through effective sales coaching efforts. However, maintaining a consistent, high-quality coaching culture can be difficult, and measuring it can be even harder. Learn how sales enablement can establish impactful coaching programs to truly understand the quality of sales coaching and how to improve it.

The past year has forced many sales enablement practitioners and sales leaders to change the way they work, and it can be hard to approach another year filled with uncertainty. It’s essential to be able to adapt to the next normal in order to help your sales team grow. Hear an expert in the field discuss the essential steps sales leaders need to take to survive and thrive in the next year.

In today’s virtual selling environment, sales enablement can help reps remain agile by arming them with the guidance they need to engage with modern buyers. Simply having sales plays and processes in place isn’t enough to drive sales productivity. Join our panel of experts as they discuss how to effectively implement plays and processes with insights that are needed to keep up with the ever-changing digital world.

As sales enablement teams plan for 2021, many practitioners are thinking about where they need to invest in order to succeed in the next year and beyond. But understanding the areas for investment and how to justify these investments to leadership teams is exceptionally challenging as the sales enablement function continues to evolve. Learn from an industry leader about what these key areas for investment are and how to continue building the case for sales enablement in 2021 and beyond.

In a digital-first selling environment, it is all the more critical for reps to have the right sales content to engage with buyers at the right time. Sales enablement practitioners need to understand what is resonating with today’s buyer as well as what content is actually being used by sales reps. Learn about the sales content insights that are essential to ensuring sales reps utilize content in the most effective manner.

As the sales enablement landscape continues to evolve, sales enablement practitioners need to understand what the future of the function looks like to adapt and change with the ever-changing needs of the market. Learn from our expert speaker as they discuss how the past year has accelerated certain trends, what this means for selling in 2021, what organizations can expect moving forward, how sales enablement will continue to evolve as a discipline at large, and what practitioners can do to prepare for the upcoming year.

In order to improve the effectiveness of sales engagements, sales enablement needs a holistic understanding of what is working for your reps as well as what is not resonating with your buyers. Join our panel of experts as they discuss how they’re gathering these insights and implementing changes to design sales engagements that deliver value to buyers when they need it.

Organizations are facing a new business landscape, and as leaders plan for the year ahead, they need a deeper understanding of what businesses will look like and how they will operate in the next year. Hear from our expert speaker as they discuss how business has changed in the last year, what the revenue engine will look like in the future, and how to tackle planning for this change.

Investing in your partner channel is one of the best ways to open new lines of revenue for your organization. But how impactful are your partner enablement efforts? With insights into partner usage and adoption, enablement teams can set channel reps up for success and position them to become a strategic force multiplier for your organization. Learn how enablement can gather insights necessary to maximize the effectiveness of their partner enablement programs.

As many organizations start planning for another year filled with uncertainty, mindset is particularly important to overcome the innate challenges that can arise from ambiguity. Learn the tools and strategies sales enablement can adopt for the upcoming year and beyond to plan effectively and continue to drive business impact amid change.

With heavy cross-functional collaboration being central to the role, enablement often spans across revenue teams to drive maximum effectiveness. Learn how enablement can support teams across the revenue engine, including the business insights that can be used to gauge impact and continually improve efforts.

Being able to quickly adapt to change is an essential ability for all organizations. Many project managers have employed the agile methodology for this very reason, but there are challenges when it comes to applying the same methodology to sales and marketing teams. Learn from our expert speaker on how sales enablement can apply the agile way of thinking to their organizations and lead the culture change to make agile possible.

The sales kickoff is a crowning moment in the fiscal year for sales teams. But many teams are tackling a new challenge this year: whether to go virtual. With new health and economic considerations, sales enablement must understand the pros, cons and tradeoffs of what it takes to tackle their kickoff events virtually. Hear about how other practitioners are handling SKOs to set up the new fiscal year for success.