Sales Enablement Soirée, Europe 2022

As sales enablement has grown to become a demonstrated lever for revenue growth in organisations of all sizes and industries, it is essential for leaders to understand the best practices they can leverage to optimise the business impact of enablement in their companies. In this session, learn key trends to stay ahead of enablement’s momentum in the year ahead and drive consistent business performance.

Securing executive support for enablement initiatives can create a groundswell of momentum for enablement initiatives, helping enablement leaders generate widespread adoption and success across the business. Getting this buy-in means more than aligning with leadership on the results they want to see. It also means syncing on initiatives that will create those results. Learn best practices in this session.

Enablement provides an exciting opportunity to formalise collaboration across go-to-market teams to drive revenue impact. To do so effectively, it’s important for organisations to define what enablement success looks like. In this session, learn about the foundational enablement building blocks that will provide the direction from which to grow and scale over time.

The need for sales enablement to ensure it can drive the impact of its efforts across the organisation is crucial—now more than ever. In the last year, organisations have significantly improved their ability to track impact across the revenue organisation. Hear from experts on how to drive sales performance with strategic leadership and mentorship initiatives for sales reps and improve the success of sales teams.

In today’s fast-paced and highly digital business environment, the ability to provide reps with the content they need at the exact time they need it is crucial to having a successful and scalable revenue organisation. With actionable guidance on how to approach specific selling scenarios customised to the buyer, reps are better equipped for every customer interaction. Learn tips to deliver effective content and guidance to reps in this session.

Enablement is uniquely positioned to enhance collaboration across business functions. But to do so, it is critical that enablement leaders first cultivate trusted partnerships with key cross-functional leaders to prove the value of enablement in driving progress against their priorities. In this session, learn how to build and maintain strong partnerships with business leaders in your organisation to expand enablement impact.

With alignment on strategic goals and initiatives across all go-to-market teams, companies can streamline efforts to create a more seamless experience for buyers throughout their entire journey. Enablement can help break down the silos that exist between teams to drive a unified GTM strategy. In this session, hear advice on how to unite GTM leaders to improve efficiency and effectiveness in executing a revenue strategy.

It is becoming increasingly important for enablement leaders to take a data-driven approach to all of their initiatives in order to elevate the impact of their efforts and effectively articulate the value of enablement. By tracking key metrics related to the proficiency, productivity, and performance of revenue teams, enablement can correlate its initiatives with business outcomes. Learn about some of the key metrics that matter most for enablement leaders in today’s business environment.

As organisations scale, ideally, the sales enablement team scales alongside it. Growing out the enablement team and ensuring it is resourced appropriately to support a business as it scales is critical to long-term success. Learn how enablement leaders can equip their enablement teams for success from the start as they prepare for scale.