The Sales Enablement Soirée is the only networking event exclusively for sales enablement in Europe.
It can be hard to find the information that matters most to you out of all of the rapid-fire content at large trade shows. That’s why we’ve pulled together these thought leaders that live and breathe sales enablement to share their tips, tricks, and key learnings in a more intimate setting.
Join us to learn practical best practices for making the most of your sales enablement programs alongside real-world tips for successful practices. Our thought leaders will help guide you with tips to get your organization “on-board,” from leadership to the sales team—and everyone in between—as well as answer your questions in a casual setting.
Bringing together sales enablement professionals from all levels of experience and backgrounds to network with each other, share best practices and grow together. This event is designed to give you a chance to meet others that are walking in your shoes, and build long-lasting relationships that can help carry you throughout your career.
Whether you’re just getting started researching sales enablement solutions, or are ready to move forward with vendor selection, you’ll find helpful information in our solution evaluation area. Formed in a collective partnership between the industry’s leading sales enablement vendors, this is an opportunity to get your questions answered in a casual setting. Join leading solution providers to chat, see a demo, and snag some cool swag while you’re at it.
The Future of Sales Enablement in 2022
The enablement function has been steadily growing, but it’s scope has also changed tremendously in the virtual and hybrid world. Organisations of all sizes have started to understand the true value that sales enablement can have and its impact on revenue. Today, customers want to communicate with partners via digital and, above all, self-service channels. This raises the question: what is the future of enablement in 2022? Join this session to learn about the importance of technology and how your organisation can maximize enablement initiatives in the upcoming year.
A Look Into the Future of Global Enablement Around the World
More than ever before, sales enablement has grown as an essential function for organisations across the globe. Enablement leaders must respond to shifting market demands and execute innovative strategies to foster their team’s global mindset and perspectives. Hear from sales enablement practitioners across EMEA on how they’re executing enablement initiatives, scaling globally, and tailoring programs for regional audiences.
Too often, sales enablement can become the “fixer of broken things”, solving problems as they arise with no real scope or strategy for prioritization. Establishing a formal charter is necessary to clearly define sales enablement’s role and drive impact on a deeper level. By establishing a charter and mapping out key resources, your team and stakeholders can align on what sales enablement will accomplish, and what it will take to reach those goals. Learn how you can establish your own sales enablement charter to mature your sales enablement function, gain stakeholder support, and drive change.
Enabling Sellers in the New Selling Environment
The pandemic has challenged companies to amplify enablement endeavors to help engage reps in a virtual environment. As organisations are progressing toward hybrid and in-person environments, this change again presents new challenges. With this challenge, organisations have an opportunity to leverage best practices gained in the virtual setting while upleveling enablement programs for in-person delivery. Join this session to learn how your organisation can enable sellers and amplify their sales enablement efforts in the post-pandemic work environment to continue to drive revenue.
Successful Sales Onboarding Programs in 2022
As another year approaches, sales enablement practitioners must also prepare to navigate the uncertainty and potential challenges that follow. With the continuation of virtual and hybrid work environments, enablement professionals will need to leverage best practices to effectively onboard sellers in the virtual world. Join this session to hear from our panel of experts on how to onboard sales reps in 2022 and make the transition as seamless as possible.
Sales Enablement Investments for 2022: Adaptation Is the Key to Persuasion
Sales enablement is undoubtedly one of the most underestimated yet most important investments for companies to make today. Enablement is in a position to help sellers adapt to their audience to deliver a personalized experience for buyers. Join this session to hear from our expert speaker on how to enable sellers to persuade buyers today by delivering personalized, winning engagements.
Planning Effective Sales Training Programs
Enablement leaders are hungry to learn how to build the most effective sales training programs in the industry. Effective sales training is critical to the success of an organisation. In this session, hear from enablement leaders on the best practices for building the best training programs that enable reps for success.
Building Collaborative Relationships
Sales enablement is a role that inherently relies on collaboration with teams across the company. In order to effectively design programs, launch initiatives, or enlist support, practitioners must know how to work collaboratively and efficiently to achieve desired results. Learn how sales enablement practitioners can nurture professional relationships by identifying key stakeholders and cross-functional partners, and utilizing strategies to best engage with each.
Understanding the Impact of Sales Enablement
It is important for sales enablement professionals to adequately position the strategic value that sales enablement brings to the whole organisation. For sales enablement to be seen as invaluable to an organisation’s success, practitioners must be skilled at generating stakeholder buy-in, securing budget, and measuring success. Hear from enablement experts to prove the impact sales enablement can bring to your highest executive leadership teams.
Building Continuous Sales Coaching Programs
Sales coaching needs to be both effective and scalable to drive behavior change. With modern sales technology today, enablement leaders have the opportunity to take advantage of the best resources available in the enablement industry to deliver best-in-class programs. Join this session to hear from experts on how to build continuous and successful sales coaching programs in 2022.
Tackling Sales Burnout
The employee experience is top of mind for many sales leaders today. Ensuring that sellers are engaged at work is essential to ensuring a good buyer experience. But as we face another year of change and uncertainty, it’s important for sales enablement to keep sellers engaged and prepared. Join our expert speaker as they discuss the impact of sales burnout and how to keep sellers engaged in the upcoming year.
Sales Content Strategies for the Upcoming Year
70% of marketers are actively investing in content marketing today. As a sales enablement leader, it is critical that professionals create flawless sales content strategies as they are the foundation for delivering the right content to the right buyer at the right time. Join this session to learn how to actively engage your audience to get a leg up on creating smart sales content strategies in 2022.
The first step to crafting effective sales readiness programs is understanding your audience. Knowing how your sales reps consume and retain information helps ensure that learning resonates and creates impactful change. Learn best practices to engage adult learners, ensure learning sticks, and ultimately drive business impact through sales readiness programs.
Scaling Enablement Across International Teams
As organisations grow and span across the globe, it’s important for sales enablement practitioners to understand how to scale their initiatives, processes, and programs. The virtual selling environment and tools have made it more accessible than ever to achieve scalability in today’s world. Join our expert speaker as they discuss how to successfully scale your programs to achieve sales success.
Creating Winning Sales Plays for Digital Sellers
Sales plays are hands down one of the most important assets sales enablement professionals can utilize to effectively equip reps in the industry today. Even better, building impactful sales plays that are scalable for the long-term can boost sales productivity. Join this session on how to build winning sales plays in 2022.
Getting Started With Sales Enablement
Now more than ever, it’s important to invest in sales enablement initiatives to keep up with the way organisations do business today. Sales onboarding is the first critical building block to enabling reps for success. Join our expert speaker as they discuss key considerations for building out sales onboarding at your organisation.
Sales Enablement Metrics That Drive Success
Sales enablement at its core is aimed at enhancing sales results, but that cannot be achieved with the proper data and analytics to measure the impact of your sales enablement efforts. Join this session to hear from the top experts in the enablement industry on how to create sales enablement metrics that drive long-term success.
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