The Sales Enablement Soirée, Boston is a leading event exclusively for sales enablement on the east coast.
It can be hard to find the information that matters most to you out of all of the rapid-fire content at large trade shows. That’s why we’ve pulled together these thought leaders that live and breathe sales enablement to share their tips, tricks, and key learnings in a more intimate setting.
Join us to learn practical best practices for making the most of your sales enablement programs alongside real-world tips for successful practices. Our thought leaders will help guide you with tips to get your organization “on-board,” from leadership to the sales team—and everyone in between—as well as answer your questions in a casual setting.
Bringing together sales enablement professionals from all levels of experience and backgrounds to network with each other, share best practices and grow together. This event is designed to give you a chance to meet others that are walking in your shoes, and build long-lasting relationships that can help carry you throughout your career.
Whether you’re just getting started researching sales enablement solutions, or are ready to move forward with vendor selection, you’ll find helpful information in our solution evaluation area. Formed in a collective partnership between the industry’s leading sales enablement vendors, this is an opportunity to get your questions answered in a casual setting. Join leading solution providers to chat, see a demo, and snag some cool swag while you’re at it.
Bigtincan replaces inefficient systems of the past with AI-powered Sales Enablement. Enterprise-grade sales training, coaching, and collateral that adapts to your sales process at scale.
Brainshark prepares sales reps with the knowledge and resources they need – right when they need them – so they’re always ready for any selling situation.
More than just a book, The Challenger Sale has evolved into a new and different approach to deliver an uncommon experience to customers. Buyers are demanding a better sales experience.
DSG specializes in a playbook approach to sales enablement. Learn more about creating sales content, sales tools, and sales training with DSG.
Highspot is the sales enablement platform that reps love. We empower companies to elevate customer conversations that drive strategic growth.
LevelJump’s sales training and onboarding intelligence platform helps by attributing training programs to Salesforce revenue metrics and outcomes.
Lucidchart is a visual workspace that combines diagramming, data visualization, and collaboration to accelerate understanding and drive innovation.
Mindmatrix enables partner relationship management (PRM) software, channel marketing, sales enablement software, asset management, and marketing automation.
PROLIFIQ is a leading sales enablement company, pioneering native Salesforce account-based selling for key account management and digital content management.
Breakfast + Networking
Introduction to the Day
SiriusDecisions: What Does "Good" Sales Enablement Look Like
The beauty – and curse – of sales enablement is that its very definition is so highly varied, plenty of smart marketers and sellers can’t tell you what it means in their organization. Whom does it serve? How is it measured? Who even owns it? In this keynote, SiriusDecisions’ Peter Ostrow breaks down four essential enablement responsibilities – training, content, buyer engagement and analytics – through the lens of how high-performing organizations distance themselves from everyone else. Join us as he shares compelling benchmark data, customer case studies and must-have metrics for sales enablement success.
The Evolution of the Sales Enablement Charter
The vision, mission, purpose, and goals of sales enablement have evolved. As the sales enablement function grows and expands, it’s important for every organization to have a holistic sales enablement charter. Join our panel of sales enablement experts as they dive into the breadth of sales enablement today and how it will continue to evolve in the future.
Sales Readiness at Scale
Growing your sales team can be challenging. By modernizing your sale readiness approach through onboarding, training, and coaching, your organization can scale more effectively than ever before. Join our panel of sales enablement experts as they explain how to successfully scale sales teams in a growing organization.
Lunch + Networking
Forrester: The Future Of Sales Enablement Is The C-Suite
B2B firms are reshaping their sales enablement function to give evolving business consumers a better experience, support sellers more effectively, and reduce the cost of selling to the business. To deliver these results, sales leaders must realign foundational approaches and assess their firm’s sales enablement maturity. This session will help B2B marketing and sales professionals identify gaps in the critical processes and capabilities needed to support a modern sales enablement function.
Building The Modern Sales Playbook
In the world of the modern buyer, there is an increasing expectation for personalized engagements from start to finish. The modern buyer demands value and insights at the drop of a hat, which means the modern seller needs to shift from selling products to selling solutions. The key to helping sales reps reach buyers more effectively starts with a modern sales playbook that provides sales strategy, messaging, process and coaching guidance. Join our panel of sales enablement experts as they identify how to build a sales playbook, and give you the tools to enable your sales reps to reach buyers more effectively.
The Business Impact of Sales Enablement
Traditional sales and marketing approaches are no longer effective in winning and retaining customers. Modern buyers are looking for personalized engagements, added value, and guidance when purchasing. A strong sales enablement function is necessary in the modern business strategy. Join our panel of sales enablement experts as they identify the business impact your organization will have by incorporating sales enablement into your organizational structure.
Enablement's Role in Change Management
Wondering how enablement can be the binding force during times of organizational restructuring? It’s important for every organization to understand the large role sales enablement can play in successful change management. Join our panel of sales enablement experts as they dive into enablement’s function and impact during organizational changes.
Challenger: Prioritizing Seller Capability To Engage Today’s Customer
Today’s sales enablement professionals feel the effects of customers who are overwhelmed by information, who seek broad consensus and avoid engagement. The bar is higher for sellers to capture attention and convert that attention to closed business. Some ongoing research from a dataset of 26,000 individual sellers at 157 companies provides a unique perspective on the capability needed to cross this bar.