Sales Enablement Soirée, Boston

The beauty – and curse – of sales enablement is that its very definition is so highly varied, plenty of smart marketers and sellers can’t tell you what it means in their organization. Whom does it serve? How is it measured? Who even owns it? In this keynote, SiriusDecisions’ Peter Ostrow breaks down four essential enablement responsibilities – training, content, buyer engagement and analytics – through the lens of how high-performing organizations distance themselves from everyone else. Join us as he shares compelling benchmark data, customer case studies and must-have metrics for sales enablement success.

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Presentation: SiriusDecisions - What Does "Good" Sales Enablement Look Like?

Video: SiriusDecisions - What Does “Good” Sales Enablement Look Like?

The vision, mission, purpose, and goals of sales enablement have evolved. As the sales enablement function grows and expands, it’s important for every organization to have a holistic sales enablement charter. Join our panel of sales enablement experts as they dive into the breadth of sales enablement today and how it will continue to evolve in the future.

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Video: Panel - The Evolution of the Sales Enablement Charter

Growing your sales team can be challenging. By modernizing your sale readiness approach through onboarding, training, and coaching, your organization can scale more effectively than ever before. Join our panel of sales enablement experts as they explain how to successfully scale sales teams in a growing organization.

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Video: Panel - Sales Readiness at Scale

B2B firms are reshaping their sales enablement function to give evolving business consumers a better experience, support sellers more effectively, and reduce the cost of selling to the business. To deliver these results, sales leaders must realign foundational approaches and assess their firm’s sales enablement maturity. This session will help B2B marketing and sales professionals identify gaps in the critical processes and capabilities needed to support a modern sales enablement function.

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Presentation: Forrester - The Future Of Sales Enablement Is The C-Suite

Video: Forrester - The Future Of Sales Enablement Is The C-Suite

In the world of the modern buyer, there is an increasing expectation for personalized engagements from start to finish. The modern buyer demands value and insights at the drop of a hat, which means the modern seller needs to shift from selling products to selling solutions. The key to helping sales reps reach buyers more effectively starts with a modern sales playbook that provides sales strategy, messaging, process and coaching guidance. Join our panel of sales enablement experts as they identify how to build a sales playbook, and give you the tools to enable your sales reps to reach buyers more effectively.

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Video: Panel - Building The Modern Sales Playbook

Traditional sales and marketing approaches are no longer effective in winning and retaining customers. Modern buyers are looking for personalized engagements, added value, and guidance when purchasing. A strong sales enablement function is necessary in the modern business strategy. Join our panel of sales enablement experts as they identify the business impact your organization will have by incorporating sales enablement into your organizational structure.

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Video: Panel - The Business Impact of Sales Enablement

Wondering how enablement can be the binding force during times of organizational restructuring? It’s important for every organization to understand the large role sales enablement can play in successful change management. Join our panel of sales enablement experts as they dive into enablement’s function and impact during organizational changes.

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Video: Panel - Enablement's Role in Change Management

Today’s sales enablement professionals feel the effects of customers who are overwhelmed by information, who seek broad consensus and avoid engagement. The bar is higher for sellers to capture attention and convert that attention to closed business. Some ongoing research from a dataset of 26,000 individual sellers at 157 companies provides a unique perspective on the capability needed to cross this bar.

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Presentation: Challenger - Prioritizing Seller Capability to Engage Today's Customer

Video: Challenger - Prioritizing Seller Capability to Engage Today's Customer