Sales Enablement Soirée, Americas 2021

As organizations continue to experience growth and evolve in 2022, the top priority on revenue leaders’ minds is how they can maximize revenue in this upcoming year. An important piece to this puzzle is crafting an effective strategy that can work in today’s business environment while remaining agile and flexible to adapt to ongoing transformation. Join this session to learn more about how to scale and drive your company’s revenue growth in 2022.

With an optimized tech stack, enablement teams can utilize tools to understand key metrics and analytics. As organizations continue to build the perfect tech stack to enable their teams and ultimately drive revenue, they must understand the role of technology and how each tool can make the sales process efficient and effective at all levels. Hear from our speakers on how they have utilized technology to maximize their enablement teams.

In today’s business world, customers are inundated with noise, and this means that the risks of pushing generic content loom large, but the power of an innovative content strategy can mean more engaged and trusting customers. Join this session to hear Henry Adaso share key insights from his book, “Content Mapping,” on mapping content to the buyer’s journey.

Join this session to learn how Snyk upleveled their BDR team through building a professional development track.

Enablement processes have changed in the past two years as the industry has not only grown but has also had to pivot practices in the virtual and hybrid world. Organizations have bought into the value of enablement and the impact it can have on revenue. Now, the question remains: what is the future of enablement in the upcoming year 2022? Join this session to learn about how your organization can prepare for the upcoming year to navigate uncertainty and maximize success.

Many major enterprises today are utilizing both pre and post-sale opportunities in their revenue streams to drive growth. For example, Amazon reported that cross-selling and upselling improved their revenue streams by as much as 35%. Join this session to learn more about how to build long-term revenue strategies that maximize success across revenue teams, from pre to post-sales.

Teaching reps new knowledge or skills is often easier said than done. The training process can be tedious, and often learning programs fail to bring about the behavior change necessary to help organizations meet their strategic goals. This is where design thinking can really make a difference. The book, “Design Thinking for Training and Development,” walks through how to apply the human-centered design thinking methodology to learning programs to improve outcomes and make learning stick.

Join us for roundtable discussion between leaders at Highspot, Teladoc Health and QorusDocs to explore how the revenue teams at Teladoc Health will accelerate the creation of high-quality, visually compelling proposals for sales and channel sales teams.

The pandemic has pushed organizations to amplify enablement efforts to support sales teams in a virtual environment. As organizations are transitioning back to in-person, navigating yet another pivot brings new challenges to teams and the revenue organization as a whole. Determining how to uplevel sales enablement in a newly defined in-person work environment is something that many organizations are currently tackling. Join this session to hear how organizations are amplifying their sales enablement efforts in the post-pandemic work environment to continue to drive revenue.

The world of sales is becoming increasingly complex with more stakeholders involved in buying decisions, intensifying competition, and rapidly changing expectations of the skills and knowledge that sellers need to be successful. In navigating this complexity, the MEDDICC methodology can help provide a common language for everyone in the sales organization to more efficiently and effectively qualify deals and generate a clear path to success. Andy Whyte’s book, “MEDDICC,” lays out strategies and best practices to successfully implement the MEDDICC methodology.

Hear from experts at SAP on how they use AI to improve the effectiveness of their sales coaching programs.

Revenue growth is one of the most essential aspirations for any company in order to maintain organizational health. In the pursuit of this goal, however, many organizations can lose sight of culture. In fact, nearly seven out of every ten companies (69%) are not measuring their cultures, according to the Return on Culture study. Organizations that focus on creating a winning culture by investing in their sales representatives are well positioned to unlock the performance that drives revenue. Join this session to learn how you can create a strong culture to increase revenue growth for your organization.

In his book “The 7 Habits of Highly Effective People”, Steven R. Covey says to “seek first to understand, then to be understood.” Seeking advice is a critical piece to effective leadership and decision making today. Join this session to hear from our hand-picked leadership lineup featuring some of the top executives in business today.

Sales enablement as a function has undergone massive transformation in recent years, and as it’s continued to be elevated more and more as a strategic business function to empower revenue growth, practitioners and business leaders want to know what good looks like. But in sales enablement, there’s no silver bullet or secret sauce that will lead to success for everyone. Roderick Jefferson’s new book, “Sales Enablement 3.0”, covers core components of successful sales enablement that professionals can apply to their own organizations to drive meaningful outcomes.

Learn now Tealium and Synthego generate deeper analytics into the effectiveness and success of their sales plays and accelerate revenue.

With the evolving selling and B2B environment, leaders must lean in and help their sales organizations understand the importance of making sure sales reps have the confidence and content to go into the year 2022. Join Peter Ostrow to learn how organizations can prepare and plan to maximize enablement efforts for the upcoming year in the midst of continued uncertainty.

By utilizing buyer insights, enablement leaders can help organizations secure a competitive advantage. In doing so, using technology and tools to understand buyer behavior and trends opens doors for go-to-market teams to drive revenue success. Hear from our expert speakers as they talk about how they analyze and understand who their buyers are and how they plan to enhance their efforts in this next year.

Join this session to learn how Microsoft reskilled their technical specialists to be effective salespeople through a blended digital learning process.

It is critical for enablement initiatives to align with the goals and priorities that executive leaders have for the organization. Recognizing the value that enablement provides to the business, including the tangible results they drive across revenue teams, is important to ultimately gaining a seat at the leadership table. Join this session to learn about how go-to-market teams can seamlessly align enablement initiatives with leadership and their goals for the business as a whole.

Revenue leaders have no choice but to keep pace with the speed at which business moves today. Leaders who do this have been growing at an average of almost five times the rate of laggards in the past three years according to Accenture Research. Join this session to learn how it is more important than ever before for companies to master the modern revenue strategy and stay competitive in today’s market.

Selling is a skill that most people need to hone to be successful, but although we’re all familiar with the need to sell, people are often skeptical of situations where they know they’re being sold to. This is where authenticity becomes essential. It breaks through those barriers to establish trust. Join this session with Jeff Kirchick, the author of the book, “Authentic Selling,” to hear why authenticity is so critical to sales success today.

Join this session to hear how FloQast is using Gong as a part of their technology stack to uplevel enablement efforts.

The pandemic revealed that organizations must design their enablement teams to be scalable in any environment, whether virtual or in-person. Now more than ever it’s important for enablement to evaluate their programs as they plan for 2022 to build scalable initiatives. Learn how our expert practitioners are putting processes and practices in place so that their enablement teams are prepared for growth in the next year.

Many organizations today are missing out on opportunities for revenue. In order to adapt to change in the business world today, stakeholders across revenue teams need to collaborate to unify the client experience. Enablement can play a crucial role in bridging the gap between sales and marketing to help reps establish trust with clients and grow revenue. Join this session with Darrell Amy, author of “Revenue Growth Engine,” to hear him share some of his key insights on this.

Find out how Veritas Technologies helps deliver the knowledge, content, and collaboration that their sales teams need to help sellers get ahead of the competition and hit targets to drive business results.