We’re excited to bring together sales enablement professionals and revenue leaders from around the world!
With opportunities to hear the latest expertise from experts at our event, register now for access to all sessions from the industry’s most notable luminaries, network and connect with practitioners, and evaluate best-in-class solutions at the Sales Enablement Soirée!
We’ve pulled together the industry’s most notable thought leaders to share the latest industry insights, along with expert sales enablement practitioners to share their tips, tricks, and key learnings.
You’ll learn the latest best practices for making the most of your sales enablement programs alongside real-world tips to apply at your organization. From leadership to the sales team—and everyone in between—our curated sessions are structured to deliver the latest enablement expertise from experts.
Connect with sales enablement professionals from all levels of experience to network, share best practices and grow together. With dedicated time to connect with other practitioners and leaders, this event is designed to give you a chance to meet others that are walking in your shoes, and build long-lasting relationships that can help carry you throughout your career.
An integral part of sales enablement is finding the right solution for your organization. Whether you’re just getting started researching sales enablement solutions or are ready to select a vendor, you’ll hear industry insights from solution representatives throughout the day to stay up-to-date on the sales enablement landscape.
Formed in a collective partnership between the industry’s leading sales enablement vendors, this is an opportunity to get your questions answered on all things sales enablement.
Scaling & Driving Growth in 2022: Enabling the Modern, Data-Driven Sales Leader
As organizations continue to experience growth and evolve in 2022, the top priority on revenue leaders’ minds is how they can maximize revenue in this upcoming year. An important piece to this puzzle is crafting an effective strategy that can work in today’s business environment while remaining agile and flexible to adapt to ongoing transformation. Join this session to learn more about how to scale and drive your company’s revenue growth in 2022.
The Role of Technology in Maximizing Enablement
With an optimized tech stack, enablement teams can utilize tools to understand key metrics and analytics. As organizations continue to build the perfect tech stack to enable their teams and ultimately drive revenue, they must understand the role of technology and how each tool can make the sales process efficient and effective at all levels. Hear from our speakers on how they have utilized technology to maximize their enablement teams.
Content Mapping to Drive Customer Engagement
In today’s business world, customers are inundated with noise, and this means that the risks of pushing generic content loom large, but the power of an innovative content strategy can mean more engaged and trusting customers. Join this session to hear Henry Adaso share key insights from his book, “Content Mapping,” on mapping content to the buyer’s journey.
How Snyk Built a Professional Development Track for their BDR Team
Join this session to learn how Snyk upleveled their BDR team through building a professional development track.
Effective Enablement in 2022: It's Human to Human
Enablement processes have changed in the past two years as the industry has not only grown but has also had to pivot practices in the virtual and hybrid world. Organizations have bought into the value of enablement and the impact it can have on revenue. Now, the question remains: what is the future of enablement in the upcoming year 2022? Join this session to learn about how your organization can prepare for the upcoming year to navigate uncertainty and maximize success.
Long-term Revenue Strategy & Streams
Many major enterprises today are utilizing both pre and post-sale opportunities in their revenue streams to drive growth. For example, Amazon reported that cross-selling and upselling improved their revenue streams by as much as 35%. Join this session to learn more about how to build long-term revenue strategies that maximize success across revenue teams, from pre to post-sales.
The Power of Design Thinking in Training Programs
Teaching reps new knowledge or skills is often easier said than done. The training process can be tedious, and often learning programs fail to bring about the behavior change necessary to help organizations meet their strategic goals. This is where design thinking can really make a difference. The book, “Design Thinking for Training and Development,” walks through how to apply the human-centered design thinking methodology to learning programs to improve outcomes and make learning stick.
Accelerate Revenue and Streamline Proposals
Join us for roundtable discussion between leaders at Highspot, Teladoc Health and QorusDocs to explore how the revenue teams at Teladoc Health will accelerate the creation of high-quality, visually compelling proposals for sales and channel sales teams.
Key Investments for Enablement Success in 2022
Investing in sales enablement is one of the most underestimated yet most important investments that an organization can make. Understanding what enablement resources are critical to invest in can ultimately make or break an organization’s revenue success. Join this session to hear from practitioners on what investments they are making to amplify their enablement teams in 2022.
Upleveling Sales Enablement Post-pandemic
The pandemic has pushed organizations to amplify enablement efforts to support sales teams in a virtual environment. As organizations are transitioning back to in-person, navigating yet another pivot brings new challenges to teams and the revenue organization as a whole. Determining how to uplevel sales enablement in a newly defined in-person work environment is something that many organizations are currently tackling. Join this session to hear how organizations are amplifying their sales enablement efforts in the post-pandemic work environment to continue to drive revenue.
Navigating Complexity in Sales With MEDDICC
The world of sales is becoming increasingly complex with more stakeholders involved in buying decisions, intensifying competition, and rapidly changing expectations of the skills and knowledge that sellers need to be successful. In navigating this complexity, the MEDDICC methodology can help provide a common language for everyone in the sales organization to more efficiently and effectively qualify deals and generate a clear path to success. Andy Whyte’s book, “MEDDICC,” lays out strategies and best practices to successfully implement the MEDDICC methodology.
How SAP Scaled Up Sales Coaching and Conversations with AI
Hear from experts at SAP on how they use AI to improve the effectiveness of their sales coaching programs.
Developing a Culture that Drives Revenue
Revenue growth is one of the most essential aspirations for any company in order to maintain organizational health. In the pursuit of this goal, however, many organizations can lose sight of culture. In fact, nearly seven out of every ten companies (69%) are not measuring their cultures, according to the Return on Culture study. Organizations that focus on creating a winning culture by investing in their sales representatives are well positioned to unlock the performance that drives revenue. Join this session to learn how you can create a strong culture to increase revenue growth for your organization.
Voices of the Leadership Table
In his book “The 7 Habits of Highly Effective People”, Steven R. Covey says to “seek first to understand, then to be understood.” Seeking advice is a critical piece to effective leadership and decision making today. Join this session to hear from our hand-picked leadership lineup featuring some of the top executives in business today.
The Blueprint to Sales Enablement Success
Sales enablement as a function has undergone massive transformation in recent years, and as it’s continued to be elevated more and more as a strategic business function to empower revenue growth, practitioners and business leaders want to know what good looks like. But in sales enablement, there’s no silver bullet or secret sauce that will lead to success for everyone. Roderick Jefferson’s new book, “Sales Enablement 3.0”, covers core components of successful sales enablement that professionals can apply to their own organizations to drive meaningful outcomes.
Measure Success With Play Scorecards
Learn now Tealium and Synthego generate deeper analytics into the effectiveness and success of their sales plays and accelerate revenue.
2022: A Sales Enablement Primer
With the evolving selling and B2B environment, leaders must lean in and help their sales organizations understand the importance of making sure sales reps have the confidence and content to go into the year 2022. Join Peter Ostrow to learn how organizations can prepare and plan to maximize enablement efforts for the upcoming year in the midst of continued uncertainty.
Utilizing Buyer Insights in 2022
By utilizing buyer insights, enablement leaders can help organizations secure a competitive advantage. In doing so, using technology and tools to understand buyer behavior and trends opens doors for go-to-market teams to drive revenue success. Hear from our expert speakers as they talk about how they analyze and understand who their buyers are and how they plan to enhance their efforts in this next year.
Reskilling at Scale: A Collaborative Learning Experience
Join this session to learn how Microsoft reskilled their technical specialists to be effective salespeople through a blended digital learning process.
Aligning Enablement With Leadership Objectives
It is critical for enablement initiatives to align with the goals and priorities that executive leaders have for the organization. Recognizing the value that enablement provides to the business, including the tangible results they drive across revenue teams, is important to ultimately gaining a seat at the leadership table. Join this session to learn about how go-to-market teams can seamlessly align enablement initiatives with leadership and their goals for the business as a whole.
Mastering the Modern Revenue Strategy
Revenue leaders have no choice but to keep pace with the speed at which business moves today. Leaders who do this have been growing at an average of almost five times the rate of laggards in the past three years according to Accenture Research. Join this session to learn how it is more important than ever before for companies to master the modern revenue strategy and stay competitive in today’s market.
Enhancing Authenticity in Sales
Selling is a skill that most people need to hone to be successful, but although we’re all familiar with the need to sell, people are often skeptical of situations where they know they’re being sold to. This is where authenticity becomes essential. It breaks through those barriers to establish trust. Join this session with Jeff Kirchick, the author of the book, “Authentic Selling,” to hear why authenticity is so critical to sales success today.
Storytelling with Gong Data
Join this session to hear how FloQast is using Gong as a part of their technology stack to uplevel enablement efforts.
Breaking Down the Impact of Coaching
Scaling Enablement Initiatives in 2022
The pandemic revealed that organizations must design their enablement teams to be scalable in any environment, whether virtual or in-person. Now more than ever it’s important for enablement to evaluate their programs as they plan for 2022 to build scalable initiatives. Learn how our expert practitioners are putting processes and practices in place so that their enablement teams are prepared for growth in the next year.
Enabling Trust to Empower Revenue Growth
Many organizations today are missing out on opportunities for revenue. In order to adapt to change in the business world today, stakeholders across revenue teams need to collaborate to unify the client experience. Enablement can play a crucial role in bridging the gap between sales and marketing to help reps establish trust with clients and grow revenue. Join this session with Darrell Amy, author of “Revenue Growth Engine,” to hear him share some of his key insights on this.
Activating Sellers with Better Sales Content
Find out how Veritas Technologies helps deliver the knowledge, content, and collaboration that their sales teams need to help sellers get ahead of the competition and hit targets to drive business results.
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