Enablement Assembly: Stages of Sales Enablement Evolution

The first step to sales enablement mastery is to prioritize initiatives that have the highest opportunity for impact. It’s important for organizations to understand and measure the key areas that can help drive them to build mature enablement programs that yield tangible results. Join keynote speaker Shawnna Sumaoang to hear the latest research on sales enablement maturity and how your organization can improve your enablement strategies to ultimately drive revenue.

One of enablement’s greatest opportunities to drive direct impact on revenue targets is through the design and development of training programs. These programs are often ongoing and constantly developing as reps master best practices to win the sale. In today’s business environment, it is essential that training programs are prioritizing the success of reps to empower them to drive revenue. Hear how expert practitioners are measuring the success and business impact of training programs in their organizations.

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In a sales enablement function, one of the most challenging but important factors of achieving success is the alignment of go-to-market teams. It is the foundation to drive effective enablement initiatives that generate tangible impact for the entire revenue organization. Hear from our speaker and learn how to close the gap between enablement and revenue leaders to achieve go-to-market excellence.

Sales coaching can be a key lever to unlock the potential of sales reps. Developing a successful coaching program, however, remains challenging as enablement teams mature and the world of sales continues to evolve. Many organizations have had to pivot their coaching programs over the past year, and that change shows no signs of slowing as teams begin to transition back to in-person and hybrid environments. Join this session to hear how practitioners are structuring their coaching programs and measuring its effectiveness on their sales reps and teams.

Understanding key analytics that can help drive sales enablement success is critical to optimize programs and continuously innovate. Using data-driven insights and analytics to measure the core aspects of enablement programs has become even more important as the world of work continues to evolve. Hear from our keynote speaker on how practitioners can use analytics to measure the success of enablement programs, from onboarding to sales plays and more, and how these insights can help to drive organizational success.

Strategically organizing and creating sales content is essential for any sales organization, and enablement can take these efforts a step further by enabling reps to understand how to use content effectively to achieve success. As data has become more ubiquitous in sales practices, organizations recognize that data-driven sales content that’s tied with comprehensive guidance for reps can help close deals. Join this conversation to learn how to understand how to build strategic sales content programs that help to drive revenue.

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For sales enablement to prove its value as a strategic business function, it is critical for practitioners to tie their efforts to the priorities that executive leaders have for the organization. Understanding how enablement influences core business outcomes is how teams can correlate their efforts to revenue growth and ultimately gain a seat at the leadership table. Join this session to hear from our expert speaker on understanding the key impact of enablement on the business.