AMA: Buyer Centric Enablement


May 05, 2022

11:00 am – 11:30 am

Hear the latest expertise from experts in this Ask Me Anything session

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Now more than ever, it’s critical for enablement to support sales reps in their efforts to reach the right buyer at the right time. Today’s enablement teams must build programs that help reps deliver the knowledge that buyer’s today are seeking. 

Join Tim Ohai, Global Director of Sales Enablement at Workday, as he shares how delivering enablement programs that arm reps with the messages, content and tools that resonate with today’s buyers and truly embrace customer centrality is increasingly important. This AMA session will provide a place for lively discussion on:

  • The business impact of building buyer centric enablement programs 
  • How to deliver programs that arm reps with what they really need to reach today’s buyers
  • Key considerations for buyer centric enablement into 2022 and beyond


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