Lesson 105: Aligning with Stakeholders


When many practitioners discuss getting buy-in for sales enablement, it’s often from the perspective of enlisting the support of executive leaders. While this is absolutely necessary, executives are not the only stakeholders that need to be sold on the concept of sales enablement. There are many critical partnerships that can deepen the business impact that sales enablement can have, including stakeholders in sales, marketing, and more.

In this lesson, you’ll learn:

  1. Importance of Alignment
  2. Stakeholder Personas
    1. Executives
    2. Sales Managers
    3. Sales Reps
    4. Cross-functional Partners
  3. Steps to Build Alignment

You have completed the assessment for this lesson.

Course Completed

Course Completed