Lesson 104: Sales Enablement Plan-on-a-Page


Just as a map is needed to navigate through unfamiliar territory, a sales enablement plan is needed to navigate from goals to outcomes when implementing initiatives. Putting this plan in writing not only helps practitioners map out core elements of a project’s design, but it also helps keep them accountable to the goals they set out to achieve and results they envision.

This lesson will cover:

  1. The What: Goals & Priorities
  2. The Who: Audience, Partners, Team
  3. The How: Strategies for Delivery
  4. The Why: Value
  5. The When: Key Dates
  6. Results: Metrics
  7. Other Factors: Obstacles & Risks

Plus, a template is available for download in the resources section.


You have completed the assessment for this lesson.

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Course Completed