Lesson 103: Sales Enablement Charter


A charter is to sales enablement practitioners what a blueprint is to architects. Without a blueprint for how to construct a building, the foundations likely won’t be put in place to maintain the building’s strength over time. The same is true for a sales enablement charter; without it, practitioners lack the vision necessary to build a function that will generate business impact long-term.

In this lesson, you’ll learn:

  1. The purpose of a sales enablement charter
  2. Core components including
    1. Mission statement
    2. Opportunity statement
    3. Goals
    4. Stakeholders
    5. Outcomes
    6. Logistics
  3. Plus, a template to use as a guide will be available for download

You have completed the assessment for this lesson.

Course Completed

Course Completed