Lesson 103: Sales Enablement Charter
A charter is to sales enablement practitioners what a blueprint is to architects. Without a blueprint for how to construct a building, the foundations likely won’t be put in place to maintain the building’s strength over time. The same is true for a sales enablement charter; without it, practitioners lack the vision necessary to build a function that will generate business impact long-term.
In this lesson, you’ll learn:
- The purpose of a sales enablement charter
- Core components including
- Mission statement
- Opportunity statement
- Plus, a template to use as a guide will be available for download
You have completed the assessment for this lesson.