President & Founder
Scale GTM
San Francisco, CA
August, 2020 – Current
Responsibilities
Organizations are more inundated than ever with “priority” initiatives. And it’s only gotten worse with the massive disruption caused by the global pandemic this year. We shouldn’t be surprised that getting a buyer’s attention, asking them to change their status quo, funding yet another project, rolling out and adopting a new solution IS HARDER THAN EVER. This customer journey, from purchase to adoption to expansion, requires that vendors offer real value to their customer along every step. After addressing the growing complexity of the customer journey over his 20 years in marketing and sales leadership roles in companies like DocuSign, SAP, PricewaterhouseCoopers and JPMorganChase, John founded Scale GTM. At Scale, we enable sales, success and marketing organizations to successfully navigate the evolving purchasing and adoption landscape by deploying proven sales messaging, process, and skills.
Vice President, Global Field Enablement
DocuSign
San Francisco, CA
September, 2012 – October, 2019
Responsibilities
Built the enablement function from the ground up for the revenue organization (including sales and customer success). Partnered closely with sales leadership, marketing, and product to ensure the field delivered value at every stage of the sales and adoption process. Helped to scale DocuSign from a private $25M/250ppl company to a publicly listed $1B/3000ppl brand.
Vice President, Global Field Enablement
DocuSign
San Francisco, CA
September, 2012 – September, 2019
Responsibilities
Built the enablement function from the ground up for the revenue organization (including sales and customer success). Partnered closely with sales leadership, marketing, and product to ensure the field delivered value at every stage of the sales and adoption process. Helped to scale DocuSign from a private $25M/250ppl company to a publicly listed $1B/3000ppl brand.
