Keynote: What Does “Good” Sales Enablement Look Like? – Soirée, Boston

Peter Ostrow: Well, today my friends, is my wedding anniversary. Thank you. This picture was taken across the river in Harvard Yard in the Memorial Chapel, after which, my new bride and I went right over there and had some pictures taken at the Public Gardens and then over to the Lennox …

Sales Enablement Soirée: Panel – Creating a Sales Coaching Culture with Impact, Fall 2020

Cassandra Tenorio: Welcome to our panel on Creating a Sales Coaching Culture with Impact. I’m really looking forward to hearing from our panelists today on how they’re creating sales coaching programs at their organizations and how they’re measuring success for continued improvement. So I’d love for each of our panelists to just …

Episode 30: Sharon Little on Solving Modern Business Problems with Sales Enablement

Sharon Little shares her thoughts on where the boundaries should be drawn for sales enablement's responsibilities, tips for hiring, and more.

Sales Enablement Soirée: Sales Content Insights to Improve Digital Selling, Fall 2020

Cassandra Tenorio: Welcome to our panel on Sales Content Insights to Improve Digital Selling. I am very excited to have a discussion with our panelists today about arming sellers with the right content to engage buyers at the right time and using insights to understand what is successful. So I’d love for …

6 Tips to Modernize Sales Playbooks

Sales playbooks guide sellers on what to say, how to say it, and when to say it. Here are 6 tips to build a modern sales playbook.

Keynote: Sales Enablement Grows Up, But Not Fast Enough – Soirée, Europe

Tamara Schenk: Thank you! So how was your lunch break? Are you ready to go? Are some of you still digesting food? Yeah, a few of you. I see that. So, do me a favor, just take your two hands on your ears, and then start to massage your earlobes downwards. And …

Convincing the C-Suite: Executive Buy-In – Sales Enablement Soirée, Spring 2020

Shawnna Sumaoang: Welcome to today’s panel on Convincing the C-Suite and Getting Executive Buy-In. I’m excited to have my panel of leading sales enablement experts with us to discuss how to have your C-Suite be not only your stakeholder, but your champion during today’s economic times. I’d like for each of my …

Sales Enablement PRO Awards 2023: Enablement Evolution

Congratulations to the Sales Enablement PRO Award winner for Enablement Evolution, the Global CISG Sales Acceleration Team at Cisco Systems! Learn more about the Enablement Evolution award recognition during our interview with Cynthia Broderick, Director of Global CISG Sales Acceleration Team and Wendy Westfall, Leader of Engineering Global Enablement. The Global CISG …

Top 21 Books for Enablement Practitioners in 2021

For National Author's Day, we’ve narrowed down a list of our favorite books for enablement professionals to read this year.

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