Building the Modern Sales Playbook – Soirée, Boston

Janet Stucchi: Good afternoon, everybody. We’re here to talk about sales playbooks and why every selling team needs one. We’ll also be discussing how to build a playbook for the modern seller and how to drive adoption, and I think it’s really interesting because Mary from Forrester was just talking about making …

Enablement: The Growth Lever – Sales Enablement Soirée, Spring 2020

Shawnna Sumaoang: Welcome to today’s panel session: Enablement- The Growth Lever. Now, depending on your organization, growth may mean different things. It may mean growth of revenue. It may mean growth of your internal sales organizations. It may even mean something different in today’s economic times. I’m excited to have our panel …

Episode 189: Rachel Chambers on Building and Scaling an Enablement Function

Rachel Chambers shares advice on building an enablement function, including tips to prioritize, gain buy-in, manage expectations, and more.

Episode 216: Joseph Tonye on Enablement in Channel Partner Ecosystems

Joseph Tonye shares advice on how sales enablement can build collaborative relationships and reduce the complexity of channel enablement.

Sales Enablement Maturity Report 2022

Learn how to evolve your sales enablement maturity and discover the business impact of mature enablement efforts.

Episode 28: Tieg Herman and Megan Friedrich on Key Components of a Successful Sales Enablement Function

Tieg Herman and Megan Friedrich discuss how to grow an enablement function beyond being a helpdesk for sales to really help move the needle on deals.

Episode 74: Caroline Holt on Maximizing Collaboration with Revenue Enablement

Caroline Holt shares how revenue enablement can help improve cross-functional collaboration and ultimately drive growth across an organization.

Sales Enablement Maturity Report 2021

Learn about the evolution sales enablement maturity and the correlation of mature strategies to improved business outcomes.

Sales Enablement Maturity Report 2020

Many practitioners struggle with understanding the areas that enablement needs to improve to increase impact and evolve, which is why we set out to survey more than 300 professionals involved in sales enablement at their organizations to understand how to maximize impact on your business’s bottom line. The first annual Sales Enablement …

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