Sales Enablement Soirée, Winter Event 2021

Career mobility is more important now than ever before as organizations start to adjust to today’s new normal. Now is the time to invest in building out your sales enablement career path. Hear our expert speaker take an in-depth look into how to leverage your experience and knowledge to carve out your own career trajectory within your organization.

What is the key to building all-star sales teams? It starts with hiring. In today’s tight talent war, it can be difficult to understand how to hire A-Team sales reps. It is essential to understand the skills to look for and how to identify them when hiring for maximum sales competency. Learn from our panel of experts as they discuss their best practices and key considerations for hiring high-performing sales reps.

As sales enablement has evolved over the years, it is apparent that sales enablement impacts entire revenue teams and influences an organization’s bottom line. To maximize its opportunity for impact, it is imperative that enablement is involved in essential leadership discussions. However, many practitioners struggle to land a seat at the leadership table. Hear from our expert speaker as they discuss how to gain visibility with executive leaders.

Sales onboarding is one of the most important parts of a sales rep’s employee experience. But oftentimes, the onboarding experience is fragmented as HR and sales enablement have conflicting onboarding processes. Hear from our panel of experts as they discuss how they’ve partnered with HR teams to create a streamlined, cohesive, and comprehensive onboarding experience for sales reps.

Prioritization of Diversity, Equity and Inclusion (DE&I) initiatives are critical for all organizations, especially as they grow their teams. Today’s enablement teams cannot ignore the importance of building a diverse and inclusive workplace. Hear from our expert speaker as they discuss why DE&I initiatives are especially important in the sales enablement space and how to prioritize them at your organization.

When rolling out a new sales methodology, practitioners must not only focus on selecting the right one, but also ensuring adoption. Given the change management it takes to implement methodologies successfully, the process can often be overwhelming for practitioners. Join our panel of experts as they discuss how they selected the right methodology for their organization and their best practices for fostering lasting sales rep behavior change.

More women are pursuing careers in sales than ever, but there is still a dramatic underrepresentation of women in leadership roles. Enablement plays a pivotal role in fostering opportunities for growth as these women build their careers. Hear from our leading expert as they unpack how women in sales can reach higher levels of success in the future and enablement’s role in building out strategies to increase female representation in B2B sales and beyond.

What is the key to set sales reps up for success in 2021? It all starts with effective sales planning. From territory planning to compensation planning and forecasting, sales rep success starts with giving them the structure they need with an effective sales plan. Join our panel of experts as they discuss the impact of territory, forecasting, and compensation planning on the effectiveness and efficiency of sales teams.

Effective planning for the upcoming year can be a challenge for many practitioners as we face a year filled with uncertainty. As organizations continue to adapt alongside evolution, enablement must be agile and innovative with their approach to yearly planning. Hear from our expert speaker as they discuss what to expect in the upcoming year, how the new environment will impact planning, and how to build out a strong plan for 2021.

Today’s sales teams are more diverse than ever before. Spanning generations, regions, and diverse backgrounds, it can be difficult to understand how to deliver effective sales communications. Learn from our panel of experts as they discuss how they use creativity, technology, and innovation to deliver sales communications across diverse teams.

Customer retention is essential for businesses today, and today’s customers demand an exceptional customer experience. Now is the time to truly understand what your customers want and how to deliver that in a virtual world. Learn from our industry expert about what today’s customers are looking for and how to deliver it in the upcoming year.

Sales coaching programs have undergone a lot of change over the last year as many organizations shifted to a completely virtual environment. As we move into 2021, many practitioners are taking what they’ve learned to continue to innovate. Hear from our expert practitioners as they discuss what they’ve learned about virtual coaching over the past year and how they’re innovating their programs to drive success in the year ahead.

Sales enablement is not a function that works in a silo. Between executives, sales, marketing, services, operations, and partner teams, there is no other area of the business that embodies what it means to be cross-functional as much as enablement. However, that does not mean that fostering collaboration and alignment between all of these functions comes without challenges. Hear from our industry expert about how sales enablement can work cross-functionally to drive effective collaboration.

It is essential to have a deep understanding of your buyer by gleaning insights into their behavior, and this is especially true as organizations expand to target new industries or personas. Enablement must arm sales reps with the tools and knowledge they need to deliver effective sales engagements. Join our panel of experts as they discuss how they effectively roll out a new persona or industry to sales reps and prepare them with necessary insights into buyer behavior.

It’s increasingly important for today’s sales enablement practitioners to effectively represent the value that sales enablement provides to the entire organization. In order to get stakeholder buy-in, secure budget, and develop successful programs, it is necessary for sales enablement to be seen as an invaluable business partner. Hear from our industry expert how practitioners can effectively quantify and prove the impact of sales enablement and bring that to your leadership teams.

There are a lot of moving parts when preparing for an upcoming product launch. Sales enablement plays an essential role in ensuring that reps are effectively armed with all of the knowledge, content, and skills they need to tackle any and every customer conversation, and it is essential to effectively partner across product and marketing teams to make the launch successful. Hear from our panel of experts as they discuss how they’ve managed to partner cross-functionally in order to deliver effective, seamless product launches.

In times of uncertainty, it can be easy to focus on doing business as usual. But investing in innovation is one of the key ways to foster growth and become invaluable to today’s organizations. Avoid falling into the trap of tradition and status quo. Hear from our industry luminary on how to defeat average, grow and move forward, and become an irreplaceable asset to any organization.

To excel in 2021, sales reps must be highly skilled in fostering authentic customer relationships. Learn from our panel of experts as they discuss how they’re prioritizing customer relationships in the upcoming year and how to update your customer strategy for a customer experience that drives loyalty and advocacy.