The Sales Enablement Soirée is the largest virtual event exclusively for sales enablement.
This live Sales Enablement Soiree, Virtual Event took place April 22, 2020 — but you can still catch the sessions on-demand!
The global, highly interactive and informative virtual event featured industry-leading analysts, thought leaders, and expert sales enablement professionals from SiriusDecisions, Predictable Revenue, Salesforce, and many more. If you register to access the virtual event on-demand, you will have access to all keynotes, panel sessions, and real-world enablement case studies.
Thank you so much for your support and interest in the Sales Enablement Soiree, Virtual Event!
Bringing together sales enablement professionals from all levels of experience and backgrounds to virtually connect with each other, share best practices and grow together. This event was designed to give you a chance to hear from others that are walking in your shoes, and build long-lasting relationships that can help carry you throughout your career.
Whether you’re just getting started researching sales enablement solutions, or are ready to move forward with vendor selection, you’ll find helpful information from our supporting sponsors. Formed in a collective partnership between the industry’s leading sales enablement providers, this event provides an opportunity to learn about the latest and greatest solutions on the market.
Empowering Sellers to Enable Buyers
Businesses are facing more complex purchasing environments in the current crisis. All of that complexity can leave organisations feeling overwhelmed. Join an industry leading expert, Lucy Green, to learn more about how to empower your sellers with the right skills and behaviours to engage buyers in today’s world.
Enablement: The Growth Lever
As companies continue to grow, investment in the sales enablement function is essential. But how can practitioners elevate the value and impact of their initiatives to leadership? Join this panel of experts as they talk about how sales enablement can start establishing itself as a key vehicle for organisational growth.
Create Predictable, Scalable Sales Revenue
Today’s organisations are faced with the need to deliver results faster than ever and sales enablement can no longer ignore the need for digital transformation. Hear from one of the industry’s leading professionals to learn how high-performing companies use best-in-class sales enablement technology to drive successful sales enablement initiatives and demonstrate immediate business impact.
The Psyche of Seller Behaviour
Sales readiness is one of the most impactful initiatives a sales enablement practitioner can invest in, ensuring sales teams are equipped with the right knowledge, skills, and behaviours to be successful in selling. Learn from experts in the field about how to understand seller behaviour and equip your sellers so they’re ready to tackle any selling situation.
Selling In The New Environment
It goes without saying that we sell in a more complicated environment than we did just a few months ago. Prospects and customers are far more physically dispersed, financially constrained and understandably distracted. Outside a few “essential” industries, sellers won’t have much “established demand” to react to for the foreseeable future. We have to build that demand – spark attention, deliver engaging insight and form buying groups. It won’t be easy, but the right messaging strategy can make it possible. This session will explore the building blocks of that messaging strategy and how to execute it.
Mastering Change Management
Keeping pace with change is essential for sellers to progress within ever-evolving business landscapes, and sales enablement can be pivotal in driving this change across the sales organization. In this session, change management experts share their advice on how to make change stick within the sales organisation.
Changing the Customer Experience with Enablement
Today’s customers have limitless options and businesses need to deliver personalized, meaningful experiences in order to stay competitive. Learn from a leading expert in the industry about building consistent customer experiences, fostering customer loyalty, and creating recurring revenue by investing in the customer experience.
Sales Leaders on Effective Enablement
Sales enablement needs to partner closely with sales leaders to understand the results they expect from sellers and design programs around those to demonstrate impact and earn their support. Join expert sales leaders in this session to learn how sales enablement can build meaningful programs for sellers aligned to sales goals.
Measuring Sales Enablement: What Does it Mean in 2020?
Everything is different in B2B sales right now, which means sales enablement leaders are searching for innovative ways to step up and help their organization survive, and then thrive, in the new normal. Join Peter Ostrow from Forrester SiriusDecisions in this discussion around how to effectively measure your sales enablement function – both during a crisis, and in the long-term.
The Road to Award-Winning Enablement
Convincing the C-Suite: Executive Buy-In
As the realisation of sales enablement’s strategic value continues to grow, it is important for sales enablement practitioners to prove impact on the metrics that matter to their executive teams to gain support. Join this panel of experts as they discuss how to get executive buy-in and enlist the C-Suite as sales enablement champions.
Enablement: ‘Business as Usual’ Is What's Needed
Join sales enablement expert Imogen McCourt, Co-Founder and Head of Sales Enablement at &Grow.io, to learn about sales enablement’s business as usual, what we can learn from previous economic crises, and why this is especially relevant to salespeople today. She’ll walk through frameworks, tools, and tactics that will help amplify what works as we face our own economic crisis in the world today.